‘You have to get your statements absolutely right’: EQ Group’s Jo Palmer on IR adapting to AI

Among the most-entered awards at the IR Impact Awards – US 2025 were those that recognized company’s innovations in communicating with shareholders. With more and more investors and analysts using AI to fuel their processes, IR teams are having to adapt their disclosures to be read well by virtual eyes.

Jo Palmer, president and CEO of EQ Group’s US division, spoke to us on the red carpet to tell us a little more about how companies were adapting to that challenge. She also outlined how EQ Group’s recent acquisition of Notified would mean they could provide their clients with a full suite of services for shareholder activities.

You can watch the entire conversation below or, alternatively, on YouTube.


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