Best in class investor relations, according to Novo Nordisk

Kasper Poulsen, head of IR at Danish pharmaceuticals firm Novo Nordisk, reveals what makes for an award-winning IR program and how important sustainability is to his company.

Novo Nordisk won the Grand Prix for best overall IR (large cap), plus four other awards at the IR Magazine Awards – Europe 2015.

Upcoming events

  • Briefing – Are investors finding your IR content on AI?
    Wednesday, December 17, 2025

    Briefing – Are investors finding your IR content on AI?

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…

    Online
  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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