Best Practice Report: Building an IR strategy now available

How do some of the best IROs in the business plan their IR activity? What do best practice IR calendars and engagement plans look like? What are effective ways to plan ahead while staying nimble to changing investor sentiment? How have IR calendars shifted since the Covid-19 pandemic? In this new best practice report by IR Magazine, in partnership with Lumi Global, we speak with leading IROs from around the world about how they plan, prepare and execute their IR strategies.

Get inspired by reading how your IR peers structure their plans to achieve a fair valuation and factor in messaging and engagement to reach it. Consider the vital elements that sit at the heart of an effective IR strategy, given ever-greater competition for capital, levels of scrutiny, the need to adapt to sudden macroeconomic challenges and the drive for cost efficiencies. Weigh up in-person and virtual shareholder engagement options and recognize the value of buy-in from associates at your own company. How do your fellow IROs measure the success of their IR strategy for the results they want?

Experts at Lumi Global also explain why it is important to set clear goals, measure and evaluate, develop clear and consistent messaging, build relationships and engage with stakeholders while embracing ESG.

The key benefits an IRO will get from reading the report:

  •  Consider the building blocks of your IR strategy
  •  Read an IRO’s walk-through of his strategy process
  •  Develop your stakeholder story, plan your messaging and align internally
  •  Monitor markets and investor feedback and maximize the value of virtual
  •  Showcase your progress, measure your success and stay nimble.

 

Click to read the Best Practice Report: Building an IR strategy >>

Click to read Best Practice Report – Building an IR strategy – Lumi

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Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

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