Key considerations for IR strategy success

So what are the vital elements that sit at the heart of an effective IR strategy? It starts with developing your stakeholder story, planning your messaging and aligning internally.

‘Given the increased number of firms followed by investors, it is vital to have a clear and compelling story,’ advises Maria Fontes, head of investor relations and corporate communications at Portuguese bank novobanco.

‘Keeping it simple and focused while improving disclosure in an understandable manner helps investors track the execution of a company’s goals, while building credibility and long-lasting relationships with them.’

This article is an extract from the newly published Best Practice Report: Building an IR strategy, in partnership with Lumi Global.

Click to read Best Practice Report – Building an IR strategy – Lumi /**/

‘Keeping it simple is not always easy, but the strategy and its communication needs to be understandable by all stakeholders, whether they be clients, employees or investors,’ advises Fontes. ‘It’s important to consider a range of factors, such as the various communication channels that can be used in a more flexible manner to capture the attention of different audiences.



Maria Fontes, novoblanco
Maria Fontes, novoblanco

‘Keeping costs under control is often an active constraint, so it is also about planning marketing activities in order to reach the goals, defining communications channels and identifying the tools needed to continue to innovate and be more efficient, whether for targeting investors or optimizing internal processes.’

This article is an extract from the newly published Best Practice Report: Building an IR strategy, in partnership with Lumi Global. Develop your stakeholder story, plan your messaging and align internally then monitor markets and investor feedback and maximize the value of virtual, plus much more.

Upcoming events

  • Briefing – Earnings in 2026: Keeping your story consistent under market scrutiny
    Wednesday, October 22, 2025

    Briefing – Earnings in 2026: Keeping your story consistent under market scrutiny

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event With investors and analysts consulting an increasing volume of data sources to inform their investment decisions – as well as using AI to enhance their…

    Online
  • Briefing – Making your 2026 investor meetings count
    Thursday, October 30, 2025

    Briefing – Making your 2026 investor meetings count

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a year of rapid technological advancements and significant macroeconomic change, it’s more important than ever for IR teams to maximize the impact of their…

    Online
  • Corporate Governance Awards
    Thursday, November 06, 2025

    Corporate Governance Awards

    About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

    New York, US

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