Data quality biggest challenge to ESG investing, finds survey

The quality of ESG data remains a major headache for investors as they try to incorporate sustainability issues into their decision-making, according to a new survey by BNP Paribas.

The poll of 420 investors, covering asset owners and managers, hedge funds and private equity firms, finds that 71 percent view ‘inconsistent and incomplete’ data as the biggest barrier to ESG investing.

Data issues rank ahead of other challenges, such as greenwashing (cited by 61 percent of respondents) and reconciling ESG investing with fiduciary duties (53 percent).



Data dashboard
Photo: Stephen Dawson

BNP Paribas says investors have different ideas on how to manage inconsistent ESG data, with some viewing it as an ‘inevitable but manageable’ problem. The report quotes one ESG specialist from a US pension fund, who says investors should go direct to companies to get the data they need.

‘The way to get around inconsistent data is to engage,’ says the specialist. ‘As a very large asset owner, we are not doing our job if we cannot get company X on the phone to give us some more clarity on an issue.’

But other respondents point to significant issues that arise from a lack of data quality, such as the inability to create bespoke benchmarks.

Multiple sources

To manage issues with data quality, the survey finds that 65 percent of respondents are working with multiple sources of ESG data. In addition, 37 percent say they have in-house research methodologies, such as internal ESG scores.

BNP Paribas also notes that investors are accelerating their switch to low-carbon strategies, a trend that will place further pressure on companies to outline their climate action plans.

According to the research, 89 percent of respondents say ‘commitment toward net-zero’ is either a current priority or will be within two years. When the same survey was carried out two years ago, 18 percent said they had a net-zero commitment and 33 percent were considering one.



Sophie Devillers, BNP Paribas
Sophie Devillers, BNP Paribas

‘Our latest survey demonstrates that since 2017, institutional investors have been transitioning from asking ‘why’ about integrating ESG to focusing on the ‘how’ of implementation,’ says Sophie Devillers, head of sustainable finance for securities services at BNP Paribas, in a statement.

‘They are now increasingly tackling the challenges of using ESG data, achieving their net-zero objectives and integrating ESG expertise into their operations. The next two years will be critical for them to practically implement their ESG strategies.’

Upcoming events

  • Briefing – Are investors finding your IR content in AI?
    Wednesday, December 17, 2025

    Briefing – Are investors finding your IR content in AI?

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…

    Online
  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

Explore

Andy White, Freelance WordPress Developer London