Best Practice Report: Building an IR strategy

Knowing what to plan in advance and where to allocate resources to get maximum impact – while maintaining the flexibility to respond to changing investor sentiment – needs careful consideration when you’re building your IR strategy.

IR Magazine speaks with inspiring IR professionals to discover how they devise, implement and measure their own strategies for success. They reveal how they foster long-lasting relationships with multiple stakeholders while factoring in post-pandemic virtual tools and preparing to adapt their company messaging in a time of economic uncertainty.

The key benefits an IRO will get from reading the report:

  • Consider the building blocks of your IR strategy
  • Read an IRO’s walk-through of his strategy process
  • Develop your stakeholder story, plan your messaging and align internally
  • Monitor markets and investor feedback and maximize the value of virtual
  • Showcase your progress, measure your success and stay nimble.

Upcoming events

  • Workshop – Capital allocation: Bridging strategy, communication and investor confidence
    Wednesday, September 17, 2025

    Workshop – Capital allocation: Bridging strategy, communication and investor confidence

    Key principles of effective communication on capital allocation Develop and communicate your capital allocation strategy in today’s environment Capital allocation is at the core of value creation and a key component of your equity story. An effective and well-communicated capital allocation strategy provides investors with conviction around your ability to…

    Zurich, Switzerland
  • Briefing – Making your 2026 investor meetings count
    Thursday, October 30, 2025

    Briefing – Making your 2026 investor meetings count

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a year of rapid technological advancements and significant macroeconomic change, it’s more important than ever for IR teams to maximize the impact of their…

    Online
  • Corporate Governance Awards
    Thursday, November 06, 2025

    Corporate Governance Awards

    About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

    New York, US

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