Best Practice Report: Building an IR strategy

Knowing what to plan in advance and where to allocate resources to get maximum impact – while maintaining the flexibility to respond to changing investor sentiment – needs careful consideration when you’re building your IR strategy.

IR Magazine speaks with inspiring IR professionals to discover how they devise, implement and measure their own strategies for success. They reveal how they foster long-lasting relationships with multiple stakeholders while factoring in post-pandemic virtual tools and preparing to adapt their company messaging in a time of economic uncertainty.

The key benefits an IRO will get from reading the report:

  • Consider the building blocks of your IR strategy
  • Read an IRO’s walk-through of his strategy process
  • Develop your stakeholder story, plan your messaging and align internally
  • Monitor markets and investor feedback and maximize the value of virtual
  • Showcase your progress, measure your success and stay nimble.

Click here to read this best practice report

Upcoming events

  • Briefing – Lessons from the 2025 Proxy Season
    Tuesday, July 22, 2025

    Briefing – Lessons from the 2025 Proxy Season

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event The 2025 proxy season was influenced by several key issues, including changes announced in Staff Legal Bulletin 14M regarding the interpretation of Rule 14a-8, and…

    Online
  • Briefing – Effective earnings preparation amid macro volatility
    Thursday, August 07, 2025

    Briefing – Effective earnings preparation amid macro volatility

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event Amid constant tariff news, geopolitical upheaval and other developments stemming from the new US administration, IR teams have their work cut out as they prepare…

    Online
  • IR Impact Forum – AI & Technology
    Wednesday, November 12, 2025

    IR Impact Forum – AI & Technology

    About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision-making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this early but fast-moving stage of adoption, IR teams are asking important questions…

    New York, US

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