Please note that this is archived content and may no longer reflect current information or practices
Millennial and Gen Z investors are using social media to redefine their relationships with the market.
This article from Market One presents research on how public companies and investors are impacting brand reach, reputation and market liquidity through their social media channels.
The insights presented show the importance of social media in the decision-making process of institutional investors and how coordinated communities are driving funding to specific companies and markets through digital platforms.
Market One notes that public companies have the potential to build high-value investor relationships through their social channels in a world where billions of dollars of value can be moved in or out of markets through a single viral tweet.
This article covers all of these topics in greater detail including:
- Data illustrating how investors use social media for their decision making
- The success story of a company increasing IR engagement by 295% through social media
- The benefits of a strong social presence for public companies
- How one tweet removed billions of dollars of value from a market
- Preparing for Gen Z and Millennial investors
- And more.
Please complete the form below with the information requested. Once you have filled in the form, you will receive or be taken to the report.
We need this information so that we can make the report available to you, and so that we and Market One can keep you updated via email and telephone of our products and services.
Neither IR Magazine nor Market One will share this information with any third parties, and will only process it in accordance with our respective privacy policies, available here: IR Magazine privacy policy and Market One privacy policy.
You may choose to unsubscribe at any time by clicking on the “unsubscribe” link in any email communication from IR Magazine or Market One.
>>
