An underappreciated tool: the broker’s sales force

When IROs list ways to tell their stories to investors, they invariably turn to the usual suspects: sell-side analysts, conferences, non-deal roadshows, and traditional and social media. A broker’s sales force – that cadre of individuals whose job it is to match buyers of equities with opportunities – rarely leaps to mind. And yet a savvy sales force at a research-centric brokerage firm can help an IRO make a company’s business case to a far wider audience.

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Upcoming events

  • Briefing – Winning investor confidence: how IR teams can anticipate sentiment and drive support
    Wednesday, July 15, 2026

    Briefing – Winning investor confidence: how IR teams can anticipate sentiment and drive support

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes Winning investor confidence: how IR teams can anticipate sentiment and drive support The capital markets are becoming increasingly fragmented. Passive strategies, pass-through voting and evolving stewardship priorities mean…

    Online
  • Corporate Governance Forum
    Thursday, November 5, 2026

    Corporate Governance Forum

    About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

    New York, US
  • Corporate Governance Awards
    Thursday, November 5, 2026

    Corporate Governance Awards

    About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

    New York, US

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