An underappreciated tool: the broker’s sales force

When IROs list ways to tell their stories to investors, they invariably turn to the usual suspects: sell-side analysts, conferences, non-deal roadshows, and traditional and social media. A broker’s sales force – that cadre of individuals whose job it is to match buyers of equities with opportunities – rarely leaps to mind. And yet a savvy sales force at a research-centric brokerage firm can help an IRO make a company’s business case to a far wider audience.

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    Thursday, April 2, 2026

    Awards – Canada

    About the event The IR Impact Awards – Canada will take place on Thursday, April 2, 2026 in Toronto. This very special event will honor excellence in the investor relations profession across Canada. WHEN WHERE Fairmont Royal York, Toronto Celebrating IR excellence Since the annual event first launched in 1996,…

    Toronto, Canada
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    Thursday, June 18, 2026

    Awards – Europe

    About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…

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