IR teams are ‘at an inflection point in terms of behavioral tendencies,’ according to Dan Romito, global head of investor analytics at Nasdaq.
Speaking to IR Magazine at the NIRI national conference in Phoenix earlier this month, Romito referenced Nasdaq’s analysis of 400,000 investor interactions, which finds that two thirds of interactions between issuers and investors last year happened outside of traditional sell-side conferences.
Romito explains that as the volume of data that companies like Nasdaq can collect increases, it becomes more actionable and useful to IR professionals, assisting them in understanding how often to market to their investors and how frequently to be on the road.
‘We would have corporate clients say they’re on the road all the time, and [when we’d ask] how often, they’d say 20 days,’ Romito says. ‘We’d talk to other clients and they’d say 100 days. We can now assess what the expectations are from the buy side and take the guesswork out of it.’
Click here to view the full video interview, as well as the other videos from the NIRI national conference.
