AI and big data are ushering in a new world of investing

IR Magazine spoke with Ole Søeberg, board member and adviser for Advice Capital’s Vision Fund, at the IR Magazine Global Forum 2019 in Paris, which took place on October 2-3.

Søeberg, who previously worked as an IR professional for 11 years, discussed the growing importance of artificial intelligence (AI) and big data in investment decision-making. He says in some cases analysts are starting to have better information about company performance than the companies themselves.

‘It’s not that new, because I used to do parallel processing in the 1990s, but now the machine power has become much better,’ Søeberg said. ‘The ability to use AI and big data has just been going up the last couple of years. I think we are very close, if it’s not already happened, to a completely new world of information that impacts stock prices.’

 

Upcoming events

  • Awards – Europe
    Thursday, June 18, 2026

    Awards – Europe

    About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…

    London, UK
  • Think Tank – Europe
    Thursday, June 18, 2026

    Think Tank – Europe

    About the event The IR Impact Think Tank – Europe will take place on Thursday, June 18, 2026 in London and exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, discuss, debate and dissect topical issues affecting today’s…

    London, UK
  • Corporate Governance Forum
    Thursday, November 5, 2026

    Corporate Governance Forum

    About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

    New York, US

Explore

Andy White, Freelance WordPress Developer London