IR Objectives & Challenges report now available

IR Magazine has released a new report highlighting both the challenges IR teams have faced and objectives they have focused on throughout 2019 and 2020. The report also looks at how investors view the challenges facing IR over this period. Findings are based on the IR Magazine Global IR Survey conducted in Q1 2020 and the IR Magazine Global Investor Survey conducted in Q4 2019.

This report breaks down the challenges and objectives identified into internal corporate-related issues, external market-related issues and other issues such as ESG and macroeconomics. Findings from both investors and IROs highlight the increasing importance of ESG to IR.

Key findings

  • Investor/analyst-related issues were the most common IR challenges faced in 2019.
  • Challenges relating to capital markets account for 42 percent of all mentions. Corporate challenges account for 28 percent.
  • Capital markets challenges were highest in North America, corporate challenges were lowest in Asia.
  • Smaller companies have a greater concern for external challenges and larger companies saw more corporate challenges.
  • The highest number of 2020 IR objectives have an investor focus.
  • A third of IR objectives mentioned concern ESG.
  • ESG goals are most common in Europe, investor goals are most common in Asia.
  • Investors see ESG as the biggest challenge for IR teams through 2019 and 2020, followed by macroeconomic and geopolitical issues.
  • European investors give more consideration to ESG and less to macroeconomics than investors from other regions.
  • The buy side is more concerned with ESG than the sell side: ESG accounts for 40 percent of all buy-side mentions.

 

Click here to download the report.

Upcoming events

  • Briefing – Are investors finding your IR content in AI?
    Wednesday, December 17, 2025

    Briefing – Are investors finding your IR content in AI?

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…

    Online
  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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