UK retail investors warm to domestic companies in March

UK retail investors are feeling more confident about the prospects for domestic companies amid a rapid vaccine roll-out and improving economic conditions, according to new data.

In March the country’s savers invested a net £472 mn ($655 mn) into funds in the UK All Companies sector, says the Investment Association (AI) – the first net inflows for six months.

Savers also put a net £217 mn into the UK Smaller Companies sector, more than the total net inflows from the previous three months.

UK companies, broadly out of favor during 2020, have seen their fortunes change thanks to the successful deployment of Covid-19 vaccines and a rebound in economic activity, with the Bank of England predicting GDP growth of 7.5 percent in 2021.

British stocks are also benefiting from reopening and inflation trades, given the large number of energy and mining companies represented in the FTSE 100.

‘While most money has gone into larger UK companies, the recent stellar performance of some of the UK’s smallest businesses hasn’t gone unnoticed, with a pick-up in flows into UK Smaller Companies funds,’ says Kate Marshall, acting head of investment analysis at retail broker Hargreaves Lansdown, in a statement.

‘These often fare better when investors are in ‘risk-on’ mode, and that’s exactly what we’ve recently seen.’

Overall, March saw a net £4.4 bn in retail sales, compared with -£9.7 bn in March 2020 when the Covid-19 outbreak was declared a global pandemic.

The most popular sectors for retail investors last month, according to the IA’s official categories, were Global (£1.6 bn in net sales), Mixed Investment 40 percent to 85 percent Shares (£1 bn) and Volatility Managed (£483 mn).

The Sterling Corporate Bond sector, meanwhile, saw the biggest outflows at £1.5 bn.

The data from the IA also underlines the popularity of responsible investment funds among retail investors. These funds recorded net retail inflows of £1.6 bn in March, the highest number on record.

At the end of the first quarter, responsible investment funds under management stood at £66 bn, translating to a 4.5 percent share of the overall UK funds industry — another record high.

Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

Explore

Andy White, Freelance WordPress Developer London