‘Everyone should have a career bucket list’: How to find direction in your IR career

Where do you see yourself in five years? Head of IR? CFO? Traveling the world on a sabbatical?

In this video interview, Smooch Repovich Reynolds, founder and CEO of Smooch Unplugged, suggests ways for IR professionals to better understand what they want to get out of their career.

Among her advice? Write a career bucket list. ‘This goes back to the fundamentals of thinking about your career,’ she says. ‘You’re not always going to achieve 100 percent of it, but wouldn’t it be great if you could achieve 90 percent?’

Reynolds also discusses how to uncover roles that match your aspirations. ‘Did you ask the CFO in your second meeting… the questions that are going to reveal the character of that person?’ she says.

This is the second episode in a video series focused on helping IR professionals achieve their career goals. If there’s a particular topic you would like to see discussed, please email [email protected].

 

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    Wednesday, December 17, 2025

    Briefing – Are investors finding your IR content in AI?

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…

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    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
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    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

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