SEC ponders new rules on AI over conflicts of interest

Artificial intelligence (AI) offers ‘tremendous opportunities’ for finance but could exacerbate a future financial crisis and may need new rules to prevent conflicts of interest, warned SEC chair Gary Gensler in a speech on Monday.

Speaking at the National Press Club, Gensler said AI technology is the ‘most transformative technology of our time,’ describing it as ‘on par with the internet and mass production of automobiles’.

For the financial industry, AI could lead to greater inclusion and improved user experience, said the SEC chair, although he also warned about a slew of risks, such as explainability, bias, conflicts and fraud.



SEC chair Gary Gensler
SEC chair Gary Gensler | Photo: Third Way Think Tank

The SEC is currently considering new rules related to when the interests of consumers and AI-powered platforms diverge, stated Gensler. ‘If the optimization function in the AI system is taking the interest of the platform into consideration as well as the interest of the customer, this can lead to conflicts of interest,’ he said.

‘In finance, conflicts may arise to the extent that advisers or brokers are optimizing to place their interests ahead of their investors’ interests. That’s why I’ve asked SEC staff to make recommendations for rule proposals for the commission’s consideration regarding how best to address such potential conflicts across the range of investor interactions.’

The SEC’s regulatory agenda, updated last month, noted that the commission is working on rules ‘related to investment adviser conflicts in the use of predictive data analytics, artificial intelligence, machine learning and similar technologies’.

‘Financial fragility’

Gensler’s speech also discussed how AI technology could lead to more herd-like activity within the financial sector, potentially worsening the effects of any systemic issues that arise.

‘AI may heighten financial fragility as it could promote herding, with individual actors making similar decisions because they are getting the same signal from a base model or data aggregator,’ he said. 

‘This could encourage monocultures. It also could exacerbate the inherent network interconnectedness of the global financial system. Thus, AI may play a central role in the after-action reports of a future financial crisis.’

In addition, the SEC chair sounded a warning to companies about their AI-related disclosures. Amid the hype around generative AI this year, companies have rushed to discuss AI technology with investors.

Issuers ‘making statements on AI opportunities and risks need to take care to ensure that material disclosures are accurate and don’t deceive investors,’ said Gensler.

Upcoming events

  • Forum & Awards – South East Asia
    Tuesday, December 2, 2025

    Forum & Awards – South East Asia

    Building trust and driving impact: Redefining investor relations in South East Asia Investor Relations in South East Asia is at a turning point. Regulatory fragmentation, macroeconomic volatility and the growing importance of retail investors require IROs to strategically analyze and reform traditional practices. The ability to deliver transparent, dependable and…

    Singapore
  • Briefing – The value of IR in an increasingly passive investment landscape
    Wednesday, December 3, 2025

    Briefing – The value of IR in an increasingly passive investment landscape

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event Explore how IR teams can adapt to the rise of passive investing while effectively measuring and communicating their impact. As index funds and ETFs reshape…

    Online
  • Forum & Awards – Greater China
    Thursday, December 4, 2025

    Forum & Awards – Greater China

    Adapting to change in Greater China: IR strategies for a sustainable, digital and global era The investor relations landscape in Greater China is being reshaped by rapid technological advances, growing ESG expectations, tighter budgets and increasing geopolitical pressures. Digital tools such as automation and Artificial Intelligence (AI) are transforming how…

    Hong Kong SAR

Explore

Andy White, Freelance WordPress Developer London