How do top IROs view the IR website? What does the investment community want from this essential and flexible tool? If done properly, this highly adaptive resource becomes not only an integral part of your company storytelling but also an additional member of the IR team: fielding incoming queries – saving time for both investors and the investor relations team – and providing inbound data on everything from how many downloads the sustainability report gets to how website traffic changes after an earnings call.
Click to read the Best Practice Report: How to make your IR website work smarter >>
In this new best practice report from IR Magazine, in partnership with Notified, we speak with leading IROs from around the world about how they prioritize the data they host on the IR website, whether or not they use video and other multimedia and how to measure the success of their approach.
Elevate your IR website by reading how your peers structure theirs, what they find works for their investment community – including the retail cohort – and how to make sure the process is as smooth and up to date as possible.
Experts at Notified also explain why this vital tool is so valuable in telling a compelling company story.
By reading this report you will discover:
- What the investment community is looking for when it comes to IR websites
- Whether you want a clean-and-clear approach or to incorporate everything from social media and podcasts to video
- How leading IROs decide what works for their company site
- How to automate as much content as possible, from regulatory posts to social media
- How the IR website serves as a multi-functional tool to communicate with different types of shareholders
- How analytics can be harnessed to understand who is using the site and how – and where improvements might be made.
Click to read the Best Practice Report: How to make your IR website work smarter >>
