Vesta’s Fernanda Bettinger talks nearshoring, listing in the US and her biggest IR challenges

Vesta, the Mexican commercial real estate company, is riding a wave of investor interest thanks to ‘nearshoring’, whereby companies bring operations closer to home.

The firm’s industrial sites around the country are in demand as multinationals seek to shorten their supply chains with the US market, a trend driven by geopolitical tensions, the impact of Covid-19 and favorable trading rules.

Below, we talk to director of IR Fernanda Bettinger about her career path, the impact of nearshoring on IR and Vesta’s recent listing on the NYSE, the largest US IPO by a Mexican company for 10 years . . .

Enjoy access to this and more – for free!

Log in or create your free My IR – Essentials account to:

  • Get access to 3 free IR deep dives
  • More than 100 pieces of insight, plus our exclusive CFO interviews
  • Save favorites and get personalized content on your dashboard
  • Enjoy 10% off all IR forums

Upcoming events

  • Briefing – The story behind the story: how IR teams prepare for volatile periods
    Tuesday, March 17, 2026

    Briefing – The story behind the story: how IR teams prepare for volatile periods

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a tumultuous 12 months in the markets, 2026 appears poised to be dominated by the same macroeconomic factors that defined 2025. The ongoing impacts…

    Online
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

Explore

Andy White, Freelance WordPress Developer London