It has been nearly 23 years since Elisabetta Cugnasca, now a seasoned IR professional, found herself tackling one of the most challenging company crises of her career, triggered by one of the most staggering events in modern history—the 9/11 terrorist attacks.
Today, as the head of IR at Euronext Milan-listed Interpump, Cugnasca still draws on her extensive experience of managing crises, honed during her 17-year tenure at Autogrill.
Formerly listed on Euronext Milan, Autogrill is a catering company providing food and beverages for travelers, so it is perhaps no surprise that it faced a significant challenge . . .
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