Personality and pandemics: What we learned from a year of talking IR with CFOs

As the year draws to a close, we look back on 12 months of The CFO column. What started with Kurt Barton of Tractor Supply Company expanded to conversations about all things IR with finance chiefs from Brazil’s NuBank to Hong Kong’s Sa Sa International, Canada’s Cineplex to Campbell’s Soup Company in the US – and many more. We discussed the benefits that good IR can deliver, about what they look for in their heads of IR, about what works in corporate access and what they liked most – and least – about their involvement in the IR program . . .

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Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

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