Trump’s tariff talk dominates earnings season, but won’t rattle markets

Companies take the opportunity to lay out mitigating factors and scenario planning

On the campaign trail prior to his election victory, Donald Trump said ‘tariff’ is the most beautiful word in the dictionary. In that case, he must be swooning over the corporate world’s transcripts this earnings season, given that tariff talk is taking place in just about every discussion.

Companies had already started factoring the topic into messaging last year, with data from AlphaSense showing a big rise in mentions of ‘tariffs’ between second and third-quarter results.

That trend is kicking on in 2025, fueled by Trump . . .

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