IR Playbook: Maximizing your return on time now available

If the last 30 years saw the IR function evolve from a financial reporting or communications role to a highly strategic function that can deliver game-changing relationships with the Street, what do future decades hold?

Click to read IR Playbook: Maximizing your return on time here >>


That is a hard question to answer given the vast potential offered by AI. What is already clear however, is that the first port of call for AI in IR is to carry some of the load and streamline time-heavy tasks, freeing up precious resources for the jobs that deliver the biggest return on investment.

And the AI revolution couldn’t come at a better time: research by IR Impact shows that IROs are increasingly taking on tasks outside of the traditional investor relations role. These non-core deliverables are typically time heavy – think about the growth and scope of ESG alone – leaving IR doing more even as resources fail to match pace. However, these are also some of the areas where the right tips and tricks – and a sprinkling of tech – can deliver real time saves.

In this playbook, written in association with Notified, we look at how IROs divide their time and what tasks they consider most valuable.

It includes:

  • Actionable data you can use to better understand how others manage their IR workload
  • Findings on the tasks that take up the most time for IR – and how those have changed in recent years
  • Further insights into the tasks that IR teams deem most important
  • Information on the external and internal relationships that matter most to IROs
  • IR case studies that bring the data into the real world.

You’ll also hear from leading IR professionals talking about:

  • How they manage the internal/external split of the IR workload
  • How they manage those tasks that require the biggest time investment – such as the earnings process
  • How they are streamlining those processes and where IROs are carving out efficiencies.

Read on to hear from:

  • Blake Fernandez, vice president of IR at Plains All American
  • Peter McGough, senior vice president of IR and capital markets at Gambling.com
  • Claire Mogford, head of IR at SEGRO
  • Romas Viesulas, head of IR at Vista Alegre.

Click to read IR Playbook: Maximizing your return on time here >>

Upcoming events

  • Workshop – Capital allocation: Bridging strategy, communication and investor confidence
    Wednesday, September 17, 2025

    Workshop – Capital allocation: Bridging strategy, communication and investor confidence

    Key principles of effective communication on capital allocation Develop and communicate your capital allocation strategy in today’s environment Capital allocation is at the core of value creation and a key component of your equity story. An effective and well-communicated capital allocation strategy provides investors with conviction around your ability to…

    Zurich, Switzerland
  • Briefing – Making your 2026 investor meetings count
    Thursday, October 30, 2025

    Briefing – Making your 2026 investor meetings count

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a year of rapid technological advancements and significant macroeconomic change, it’s more important than ever for IR teams to maximize the impact of their…

    Online
  • Corporate Governance Awards
    Thursday, November 06, 2025

    Corporate Governance Awards

    About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

    New York, US

Explore

Andy White, Freelance WordPress Developer London