The long view: how to unlock strategic value with scenario planning

Next time you meet with a top-tier investor, how much would it improve your interaction if you could confidently present a long-term view of how supply chain disruptions, interest rate shifts or geopolitical tensions could shape your company’s future? Picture equipping your analysts with data-driven insights that help your board navigate uncertainty with clarity and control. This is the power of modern scenario planning: a dynamic framework that enables IR teams to model multiple strategic themes across five, 10 or even 15-year horizons – and pivot quickly when the landscape changes.

Click to read How to conduct impactful scenario plans here >>


The benefits are transformative. Scenario planning empowers IR teams to monitor market movements, peer performance, emerging industry trends and regulatory developments – such as trade tariffs and economic policy shifts – while aligning these insights with corporate growth strategies. Internally, it can strengthen the IR function’s strategic influence; externally, it enhances investor engagement and supports a compelling, forward-looking equity story.

In this IR Impact Playbook, developed in partnership with S&P Global Market Intelligence, you’ll discover:

  • How IR teams are leveraging scenario planning to sharpen messaging and differentiate competitively
  • The wide-ranging benefits of agile, long-term planning – from internal alignment to buy- and sell-side communications
  • Practical steps to build and maintain flexible, evolving scenarios that reflect real-time risks and opportunities
  • A step-by-step guide to integrating scenario planning into strategic IR workflows
  • How to position scenario planning as a tool for opportunity – not just risk – and elevate the IR function across your company.

Download the playbook now to future-proof your IR strategy and lead with confidence.

How to conduct impactful scenario plans

Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

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