Global Roadshow Report 2020 now available

IR Magazine reports on the who, where, how and why of corporate roadshow activity, based on a survey of 451 IR professionals.

For the first time our report looks at the practices and preferences for virtual roadshows. The report still looks at roadshow destinations and travel for in-person roadshows, but for other aspects of roadshow activity – roadshow frequency, broker use, management attendance – this report examines both in-person and virtual roadshows separately.

Click here to download the report >>

Five key benefits

  • Compare your roadshow activity with your regional, market cap and sector peers.
  • Who goes on the road? Find out what percentage of roadshows are attended by senior management in each peer group.
  • Discover how the Covid-19 pandemic has affected roadshow activity.
  • Learn which brokers are the most popular globally, as well as by region, for both in-person and virtual roadshows.
  • Find out which are the most popular roadshow destinations – and why.

Key findings

  • JPMorgan Chase is the most-used broker for in-person roadshows, followed by Bank of America Merrill Lynch and Credit Suisse.
  • Citi is the most-used broker for virtual roadshows, followed by Bank of America Merrill Lynch and UBS.
  • Overall, 81 percent of in-person roadshows and 83 percent of virtual roadshows are attended by senior management.
  • Four in five IROs agree that the experience of Covid-19 will lead to a permanent change in roadshow activity.
  • Two in five companies plan to undertake an ESG-focused roadshow in the next 12 months.
  • The average number of brokers used for in-person roadshows ranges from 2.6 for small caps to 5.7 for mega-caps.
  • The top roadshow destination remains New York, followed by London and Boston.

North America findings

  • JPMorgan Chase is the most-used broker for in-person roadshows, Royal Bank of Canada for virtual roadshows.
  • New York is the most-visited city among North American companies, with 81 percent going there in the past year, and 63 percent going to Boston.
  • North American senior managers go on the road 84 percent of the time.

Europe findings

  • Kepler Cheuvreux is the most-used broker for in-person roadshows, Citi for virtual roadshows.
  • London is visited by 86 percent of European companies.
  • European companies go on the most roadshows: an average of 7.5 in-person roadshows and 5.2 virtual roadshows in the past year.

Asia findings

  • UBS is the most-used broker for in-person roadshows, Credit Suisse and UBS for virtual roadshows.
  • Singapore is the most-visited city for Asian companies.
  • More than four in 10 virtual roadshows by Asian companies do not involve senior management.

Click here to download the report >>

Upcoming events

  • Briefing – Making your investor day work beyond the event
    Thursday, May 14, 2026

    Briefing – Making your investor day work beyond the event

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes Drive results now and turn one day into years of investor intent signalling Investor days are high-stakes events, and their success and impact go well beyond the day…

    Online
  • Awards – Europe
    Thursday, June 18, 2026

    Awards – Europe

    About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…

    London, UK
  • Think Tank – Europe
    Thursday, June 18, 2026

    Think Tank – Europe

    About the event The IR Impact Think Tank – Europe will take place on Thursday, June 18, 2026 in London and exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, discuss, debate and dissect topical issues affecting today’s…

    London, UK

Explore

Andy White, Freelance WordPress Developer London