Global Roadshow Report 2020 now available

IR Magazine reports on the who, where, how and why of corporate roadshow activity, based on a survey of 451 IR professionals.

For the first time our report looks at the practices and preferences for virtual roadshows. The report still looks at roadshow destinations and travel for in-person roadshows, but for other aspects of roadshow activity – roadshow frequency, broker use, management attendance – this report examines both in-person and virtual roadshows separately.

 

Click here to download the report >>

 

Five key benefits

  • Compare your roadshow activity with your regional, market cap and sector peers.
  • Who goes on the road? Find out what percentage of roadshows are attended by senior management in each peer group.
  • Discover how the Covid-19 pandemic has affected roadshow activity.
  • Learn which brokers are the most popular globally, as well as by region, for both in-person and virtual roadshows.
  • Find out which are the most popular roadshow destinations – and why.

 
Key findings 

  • JPMorgan Chase is the most-used broker for in-person roadshows, followed by Bank of America Merrill Lynch and Credit Suisse. 
  • Citi is the most-used broker for virtual roadshows, followed by Bank of America Merrill Lynch and UBS. 
  • Overall, 81 percent of in-person roadshows and 83 percent of virtual roadshows are attended by senior management.
  • Four in five IROs agree that the experience of Covid-19 will lead to a permanent change in roadshow activity.
  • Two in five companies plan to undertake an ESG-focused roadshow in the next 12 months.
  • The average number of brokers used for in-person roadshows ranges from 2.6 for small caps to 5.7 for mega-caps.
  • The top roadshow destination remains New York, followed by London and Boston. 

North America findings 

  • JPMorgan Chase is the most-used broker for in-person roadshows, Royal Bank of Canada for virtual roadshows.
  • New York is the most-visited city among North American companies, with 81 percent going there in the past year, and 63 percent going to Boston.
  • North American senior managers go on the road 84 percent of the time.

Europe findings 

  • Kepler Cheuvreux is the most-used broker for in-person roadshows, Citi for virtual roadshows.
  • London is visited by 86 percent of European companies.
  • European companies go on the most roadshows: an average of 7.5 in-person roadshows and 5.2 virtual roadshows in the past year.

Asia findings 

  • UBS is the most-used broker for in-person roadshows, Credit Suisse and UBS for virtual roadshows.
  • Singapore is the most-visited city for Asian companies.
  • More than four in 10 virtual roadshows by Asian companies do not involve senior management.
     

 

Click here to download the report >>

 

Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Briefing – The story behind the story: how IR teams prepare for volatile periods
    Tuesday, March 17, 2026

    Briefing – The story behind the story: how IR teams prepare for volatile periods

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a tumultuous 12 months in the markets, 2026 appears poised to be dominated by the same macroeconomic factors that defined 2025. The ongoing impacts…

    Online
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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