Global Roadshow Report 2020 now available

IR Magazine reports on the who, where, how and why of corporate roadshow activity, based on a survey of 451 IR professionals.

For the first time our report looks at the practices and preferences for virtual roadshows. The report still looks at roadshow destinations and travel for in-person roadshows, but for other aspects of roadshow activity – roadshow frequency, broker use, management attendance – this report examines both in-person and virtual roadshows separately.

 

Click here to download the report >>

 

Five key benefits

  • Compare your roadshow activity with your regional, market cap and sector peers.
  • Who goes on the road? Find out what percentage of roadshows are attended by senior management in each peer group.
  • Discover how the Covid-19 pandemic has affected roadshow activity.
  • Learn which brokers are the most popular globally, as well as by region, for both in-person and virtual roadshows.
  • Find out which are the most popular roadshow destinations – and why.

 
Key findings 

  • JPMorgan Chase is the most-used broker for in-person roadshows, followed by Bank of America Merrill Lynch and Credit Suisse. 
  • Citi is the most-used broker for virtual roadshows, followed by Bank of America Merrill Lynch and UBS. 
  • Overall, 81 percent of in-person roadshows and 83 percent of virtual roadshows are attended by senior management.
  • Four in five IROs agree that the experience of Covid-19 will lead to a permanent change in roadshow activity.
  • Two in five companies plan to undertake an ESG-focused roadshow in the next 12 months.
  • The average number of brokers used for in-person roadshows ranges from 2.6 for small caps to 5.7 for mega-caps.
  • The top roadshow destination remains New York, followed by London and Boston. 

North America findings 

  • JPMorgan Chase is the most-used broker for in-person roadshows, Royal Bank of Canada for virtual roadshows.
  • New York is the most-visited city among North American companies, with 81 percent going there in the past year, and 63 percent going to Boston.
  • North American senior managers go on the road 84 percent of the time.

Europe findings 

  • Kepler Cheuvreux is the most-used broker for in-person roadshows, Citi for virtual roadshows.
  • London is visited by 86 percent of European companies.
  • European companies go on the most roadshows: an average of 7.5 in-person roadshows and 5.2 virtual roadshows in the past year.

Asia findings 

  • UBS is the most-used broker for in-person roadshows, Credit Suisse and UBS for virtual roadshows.
  • Singapore is the most-visited city for Asian companies.
  • More than four in 10 virtual roadshows by Asian companies do not involve senior management.
     

 

Click here to download the report >>

 

Upcoming events

  • Workshop – Capital allocation: Bridging strategy, communication and investor confidence
    Wednesday, September 17, 2025

    Workshop – Capital allocation: Bridging strategy, communication and investor confidence

    Key principles of effective communication on capital allocation Develop and communicate your capital allocation strategy in today’s environment Capital allocation is at the core of value creation and a key component of your equity story. An effective and well-communicated capital allocation strategy provides investors with conviction around your ability to…

    Zurich, Switzerland
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    Wednesday, November 12, 2025

    Forum – AI & Technology

    About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision-making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this fast-moving stage of adoption, IR teams are asking important questions regarding implementation,…

    New York, US
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    Tuesday, December 02, 2025

    Forum & Awards – South East Asia

    Seizing opportunity in shifting markets For the past three decades, IR Impact has honored excellence in investor relations around the world and in 2025, we continue to recognize and help further IR best practice. We will be joined by senior IR professionals from across Indonesia, Malaysia, the Philippines, Singapore and Thailand for…

    Singapore

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