
IR Impact Workshop – Elevating Capital Markets Days
In association with FGS Global
INNSiDE Amsterdam, Netherlands

Trends, Insights & Best Practices
Take your Capital Markets Day to the next level
Capital Markets Days are the best possible opportunities for a company to control its narrative when it has the full attention of the capital markets and the financial media. For investor relations teams, a capital markets day is the perfect opportunity to convene management, tighten the equity story and deliver their message to and boost confidence among the investment community.
However, as capital markets day audiences become more diverse and the market environment is increasingly complex, the expectations of capital markets days have become more demanding.
FGS Global and IR Impact are joining forces and bringing together leading investor relations professionals for this workshop, which aims to provide guidance and share updated best practices on strategic communications during capital markets days.
Workshop members will exchange ideas, debate topics and learn from their peers about how best to adapt their approach to capital markets days and have the best impact in the modern environment. Spaces are limited, so apply for your place today.

WHEN

WHERE
INNSiDE Amsterdam, Netherlands

In association with
FGS Global
FGS Global is a pre-eminent global strategic communications advisory firm, with locations in North America, Europe, Middle East and Asia, with over 1,400 multidisciplinary experts across the world’s major financial, government, business and cultural centers.
The firm provides combined support in Transaction & Financial, Crisis & Issues Management, Global Public Affairs and Strategy & Reputation Communications, supported by research insights & data, digital & social strategy, media planning and creative solutions.
FGS Global serves its global client base from 31 offices around the world.
FGS Global Equity Advisory and Investor Relations provides strategic advice to companies on all matters related to their valuation, market impact and communication.
Working closely with the company’s management (CEO, CFO, Strategy, M&A and Investor Relations), we use an understanding of market perception to help better define their investment proposition, improve shareholder engagement, optimise capital structure, plan Investor Relations activity and target new investors. This includes Equity Advisory and IR support across the company reporting cycle, perception studies, capital markets days, activism defence, crisis management and to develop ESG and stakeholder value advisory.
Timings
Times are shown in CET (Central European Time).
3.45 pm
Registration, networking and refreshments
4.15 pm
Opening panel: Capital markets days with impact
Hybrid Capital Markets Days, increased time pressures on investors and management and an increasingly complex macro environment has underscored the need to deliver a clear and concise narrative for your stakeholders at your event.
Learn how to boost investor confidence by understanding how leading heads of IR construct their narrative as part of their capital markets days and understand how the sell side want companies to approach capital markets days.
Discuss capital markets days trends and learn about what the future of capital markets days will look like, to stay ahead of the curve.
- Hear views from the sell side and leading issuers about the value drivers for capital markets days and how to capitalize on them.
- Discover how to transform your capital markets days from a financial update to one that resonates and creates a lasting narrative.
- Learn about the trends shaping CMDs and understand what the future analyst day looks like.
Speakers:
- Moderator: Steve Wade, head of content, IR Impact
- Leandro Mazzoni, head of investor relations, Philips
- Marc Zwartsenburg, head of equity research, ING
5.00 pm
Roundtable discussion one: Crafting a compelling strategic narrative
In this roundtable discussion, attendees will explore tools, techniques and effective strategies for crafting a capital markets day message that resonates with a broad range of stakeholders, is easily understood by time-pressed analysts and clearly communicates the company’s big-picture focus.
In the first of two interactive sessions we will:
- Discuss how to craft your message that resonates with a greater and more diverse audience
- How to differentiate your company from its peers by using different formats and approaches to show the story behind the numbers
- Learn how to set a core message that sets the tone for the analyst day and for many future engagements after
5.20 pm
Coffee break
5.30 pm
Roundtable discussion two: Strategies for maximising the impact of Capital Markets Days
Maximizing the impact of Capital Markets Days requires strategic planning, compelling content, and effective follow-up.
This round table will explore advanced strategies for creating engaging narratives, utilizing multimedia elements, and delivering impactful presentations.
Participants will discuss real-time investor engagement techniques and post-event follow-up strategies to maintain momentum and drive investor confidence.
By sharing best practices, attendees will learn how to ensure their Capital Markets Days leave a lasting impression on investors and stakeholders.
- Debate how best to capitalize on the engagement opportunities provided during an investor day
- Brainstorm innovative ways to showcase your company and tell your equity story
- Exchange ideas about extending the impact of your Capital Markets Day beyond the event itself
5.50 pm
Networking drinks reception
7.00 pm
End of event
Event speakers
Roundtable leaders
Apply to attend
The event is exclusively for investor relations professionals. There is no charge to attend the workshop, but we do ask that everyone who joins is prepared to contribute to the discussions proactively.
Please fill out the form and we will inform you of the status of your application.
If you have any questions please contact Lauren Wilson at [email protected] or call on +44 20 8004 5339.
FREE TO ATTEND
Venue information
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