

About the event
The IR Awards – Europe 2025 will take place on Thursday, June 26 at The Peninsula London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating!

WHEN

WHERE
The Peninsula London
About the awards
Since the annual event first launched in 1990, tens of thousands of analysts and investors have voted in the surveys behind the awards. The result: vital benchmarking information on which companies do the best IR. In recent years, the awards program has expanded to recognize more aspects of an IRO’s role as we add new categories to the list and give IR teams the opportunity to nominate themselves.
By popular demand, we present two types of award categories – researched and nominated – both celebrating the success of those individuals and companies that are leading the way in IR across Europe.
For our researched categories, companies do not submit nominations. Instead, hundreds of analysts and investors cast their votes and give their opinions on which companies provide the best IR service. In our nominated categories, companies submit written entries to articulate their success and achievements from the past year, giving any publicly listed company the opportunity to be considered for an award.
A step-by-step guide to submitting an award-winning entry
Awards by nomination
For our awards-by-nomination categories, individuals and companies are given the opportunity to submit written entries, free of charge, to be put forward to a panel of expert judges made up of investment professionals and IR impact editorial team members.
OPEN FOR ENTRIES
We are now accepting entries for 2025! The deadline for submissions is midnight (GMT) on Friday, March 14, 2025. Please note that Best annual report and Best ESG reporting has an extended deadline of Friday, April 18.
View the full list of 2024 nominees and winners by clicking here.
If you have any questions, please contact [email protected] or call +44 20 8004 4989.
Categories
Best annual report
Are shareholders and analysts raving about the quality of your annual print or online report? Give us your vision of good reporting practice. Judges will be looking for a well-articulated equity story, ease of flow or navigation, state-of-the-art design and consistency/complementary between different reports.
Best buy-side management *NEW FOR 2025*
Finding new ways to collaborate with investors and other buy-side participants is a core part of every IR program. In this category, we’re looking for examples of how teams have found new routes to reach and work alongside the buy side, whether that’s through providing an innovative corporate access opportunity, creating new communications materials or introducing a new event format.
Best ESG reporting
Companies face growing demands to inform investors about the risk and opportunities – they face from a range of ESG issues. Describe how your company was able to meet the demands of shareholders looking for substance in ESG reporting?
Market cap breakdown: Micro cap = below €300 mn / Small cap = between €300 mn – €1 bn / Mid-cap = between €1 bn – €7.5 bn / Large cap = €7.5 bn and over.
Best innovation in shareholder communications
Judges are looking for IR teams who have had to think out of the box in the past 12-18 months to update their shareholder communications campaign and keep up with the evolving needs and wants of the investor community. We’re looking for that tiny little spark of innovation that sets your company apart!
Best investor event
Did you hold a capital markets day, site visit or other investor event that made your company stand out from the crowd? Tell us how you came up with an original initiative, the way you managed its organization, and how your audience’s expectations were met; audience feedback is also welcome. Both virtual and in-person events can be considered for this award.
Market cap breakdown: Micro cap = below €300 mn / Small cap = between €300 mn – €1 bn / Mid-cap = between €1 bn – €7.5 bn / Large cap = €7.5 bn and over.
Best investor targeting strategy
Have you gone above and beyond to reach new investors and tell your company story? Have you recently changed your targeting strategy to reach new prospects, adapt to adversarial circumstances, or get a better return from your investor engagements? We want to hear from you.
Our judges will look for innovative use of data and analysis to optimize your marketing schedule and provide better returns on your IR department and management’s time on the road and at conferences.
Best IR during a corporate transaction
How did your IR team go above and beyond to support a recent corporate transaction? Let us know the details. We’ll be looking at the IR team’s involvement in crafting/releasing the messaging for the financial markets and how it organized outreach and dialogue to gain approval from key shareholders.
Best IR website
The IR website is the first point of contact for an IRO’s audience. We want to hear from companies that have developed a best-in-class website displaying top-notch customer experience, engaging content that meets analysts’ and investors’ needs, and multiplatform access.
Market cap breakdown: Small cap = below €1 bn / Mid-cap = between €1 bn – €7.5 bn / Large cap = €7.5 bn and over
Best retail IR strategy
IR teams have recently started to pay attention to and service the traditional blind spot in their shareholder base – the retail investor block. In this category, we’re looking for IR campaigns that include a retail shareholder communication strategy, how it differed from the usual program and the results of these efforts.
Best sell-side management *NEW FOR 2025*
Working closely with analysts is a core part of many IR programs, but it can pose a challenge when thinking about how to prioritize your time and focus on your company’s sell-side followers. In this category we are looking for teams that have implemented new strategies for keeping up with the sell side, working with analysts and deriving the most from their relationships to best serve their corporate strategies.
Best use of social media and video
Have your IR teams increased visibility and engagement digitally through the use of different communication channels?
Describe the innovative ways you have incorporated video, audio, infographics or webcasts into your IR program. Judges will be looking for evidence of the quality of output, use of creativity and heightened investor and analyst engagement via these channels.
Best use of technology including AI
Have you harnessed cutting-edge technology like AI to enhance your IR efforts?
We want to hear about how you have used tools to overcome IR challenges, create efficiencies, enhance intelligence or improve the quality of your IR activities. Judges want to hear about the tools you have used in your IR efforts, how you used them and the measures implemented to ensure safe and responsible use of technology.
Rising star
This award seeks to honor individuals who bring fresh thinking and a unique approach to the profession. This category is open to anyone who has been working in IR for less than 10 years and has less than 15 years of professional experience.
How the winners are chosen +
The awards-by-nomination categories differ from our traditional researched awards, as individuals and companies are given the opportunity to submit written entries, free of charge, to be put forward to a panel of expert judges made up of investment professionals and IR Impact editorial team members.
The judges’ votes are not made public, but their comments may be published in articles or reports after the event. Judges are not required to make comments against every submission.
The judging process consists of three simple phases:
Phase one
Once the entry deadline has passed, the IR Impact editorial team reviews all submissions and produces the shortlist
Phase two
The shortlisted entries are shared with an independent judging panel made up of industry experts. The judges review each shortlisted entry and select their top two picks per category
The IR Impact awards team receives the results and contacts all shortlisted companies to give them the good news. The shortlists are then published to the entire IR community a month before the event.
Phase three
The judges come together to discuss, debate and select the final list of winners who will go on to win an award
Entry guidelines +
Before starting your submission, please carefully read the entry guidelines on this page.
Key dates for 2025
Open for entries: | End of December |
Entry deadline | Midnight (GMT) on Friday, March 14 |
Best annual report and Best ESG reporting entry deadline | Midnight (BST) on Friday, April 18 |
Shortlisted companies are contacted: | April |
Shortlists announced publicly: | Thursday, May 29 |
Awards ceremony and winners revealed: | Thursday, June 26 |
Who can nominate and be nominated?
Investor relations officers and in-house investor relations teams at any publicly listed company domiciled in Europe can be nominated.
Entries can be submitted directly by an individual or company nominating themselves, or by a vendor/service provider on behalf of a nominee.
There are no restrictions on the number of categories a company can be nominated for.
What are the categories?
- Best annual report
- Best buy-side management *NEW FOR 2025*
- Best ESG reporting
- Best innovation in shareholder communications
- Best investor event
- Best investor targeting strategy
- Best IR during a corporate transaction
- Best IR website
- Best retail IR strategy
- Best sell-side management *NEW FOR 2025*
- Best use of social media and video
- Best use of technology including AI
- Rising star
Market cap definition
- Micro cap = below €300 mn
- Small cap = between €300 mn – €1 bn
- Mid-cap = between €1 bn – €7.5 bn
- Large cap = €7.5 bn and over
Full details of the category descriptions can be viewed by clicking here.
What are the entry requirements?
Entrants will be asked to complete three mandatory parts of the form and there will be an opportunity to add supporting documents, where relevant:
- Challenges and objectives* (150 words max): set the scene! Outline the reasons the individual/team should be considered in the category and a description of the relevant circumstances, objectives and timeframes.
- Strategy and implementation* (150 words max): a summary of the strategy adopted by the nominee and the activities they have undertaken.
- Results* (300 words max): why the outcome was a success, including details about the cost-effectiveness, impact on company, effect on share price, involvement of outside service providers and creativity of approach.
- Supporting materials: submit up to three supporting materials with your written entry, although this is not mandatory. Documents should be relevant to the nominated category and referred to within the previous sections.
* Mandatory sections
Please note: all submissions must relate to work carried out in the period April 2024 – April 2025.
FAQs
How much does it cost to enter?
For 2025, the awards are free to enter.
Can I start my entry online and finish it at a later date?
Yes you can. Our nomination form allows submitters to save their entry as a draft and add to it at a later date.
Can I amend my entry once I have clicked submit?
No, entries cannot be amended once they have been submitted for the judge’s review.
What supporting documents are allowed?
We can accept most file types via the nomination form. If you have any issues uploading a file, please email it to priscilla.lim@IR-impact.com.
There is no limit or word count for supporting documents, but please avoid including superfluous documents if they are not relevant to the entry. Remember it is quality and relevance that matter.
Can I hyperlink text in the entry form?
No, the entry form does not allow for text to be hyperlinked. However, there is space in the supporting documents section to add links that support your nomination.
Can I submit supporting documents that are written in my native language?
No. We can only accept supporting documents written in English.
How will my entry be judged?
The judging process is made up of three simple phases:
- Phase one: Once the entry deadline has passed, the IR Impact editorial team reviews all submissions and produces the shortlists
- Phase two: The shortlisted entries are shared with an independent judging panel made up of industry experts. The judges review each shortlisted entry and select their top two picks per category
- Phase three: The judges come together to discuss, debate and select the final list of winners who will go on to win an award
The judges’ votes are not made public, but their comments may be published in articles or reports after the event. Judges are not required to make comments against every submission.
Will my entry be shared with anyone else apart from the IR Impact team and the judging panel?
Information from your entry (including any files you upload) may be made public after the awards to substantiate your nomination. If you do not wish for your entry to be shared in this way then you should mark it as confidential. There will be an opportunity to do this on the entry form.
When will I know if my entry has made the shortlist?
We will inform shortlisted companies and individuals from April onwards.
I have a question that is not answered here. Who do I contact?
You can contact Priscilla Lim, events manager, by email at priscilla.lim@IR–impact.com or call +44 20 8004 4989.
Good luck!
Entry form +
Please follow the instructions below on how to submit an entry.
We also recommend that you refer to our entry guidelines before starting your nominations.
Step 1: Select the categories you wish to enter
Select the categories you would like to enter below by clicking the + symbol to show a quantity of 1.
You should only select a quantity of 2 or more in the same category if you plan to enter submissions on behalf of multiple clients or companies. Please select all of the categories you plan to enter at this stage, as additional categories cannot be added later without contacting our events team.
Step 2: Create your profileTo create your profile, please enter your contact details. You will only need to do this once. Once you create your profile, you will have access to this portal to manage your nominations and re-access them later.
Step 3: Start your entry!
You can now start your entry by following the instructions below. If you have any questions, please contact priscilla.lim@IR–impact.com.
Please note our market cap definitions for 2025: Micro-cap = below €300 mn / Small cap = between €300 mn – €1 bn / Mid-cap = between €1 bn – €7.5 bn / Large cap = €7.5 bn and over
Good luck!
Hall of Fame

Past winners of our coveted IR Awards are invited to be inducted into the IR Impact Hall of Fame. This is an exclusive alum organization reserved only for individual winners of our awards including the categories – Best IR Professional across all cap sizes.
We wanted to provide a platform that offers ongoing recognition for this monumental achievement and an opportunity for our award winners to help shape the future of excellence in the IR community.
Awards by research
Our awards-by-research nominees are determined by the input of hundreds of analysts and portfolio managers, who give their opinions on which companies provide them with the best IR service in Europe. Every year we invite any publicly listed company to submit their list of buy and sell-side analysts and portfolio managers, so that they have the opportunity to vote via our survey.
View the full list of 2024 nominees and winners by clicking here.
For any further queries about the research process, please contact research@IR–impact.com.
Categories
Best overall investor relations
This category covers companies that have most impressed the investment community with their overall IR program. Market cap breakdown: Small cap = below €1 bn / Mid-cap = between €1 bn – €7.5 bn / Large cap = €7.5 bn and over
Best investor relations officer
This category is for individual IROs whose knowledge of their company and sector and whose ability to build relationships with members of the investment community and to be transparent, accessible and responsive, sets them apart. Market cap breakdown: Small cap = below €1 bn / Mid-cap = between €1 bn – €7.5 bn / Large cap = €7.5 bn and over
How the winners are chosen +
The first thing to explain is that our awards are different from most others: for our awards by research, companies do not submit nominations. The winners are identified by in-depth research and any publicly traded company is eligible to be considered. This survey is the only one of its kind to go directly to the investment community, via a combination of an electronic survey and one-to-one telephone interviews, canvassing the opinions of the people who matter to you most.
November – December 2024: Sample selection
IR Impact has been building investment community databases for more than 35 years. As part of the updating process, listed companies are contacted every year for details of the professionals who currently cover their stock.
January – February 2025: Telephone survey
The telephone survey then gets under way. The researchers conduct in-depth interviews with 300 portfolio managers and analysts across Europe. Many of them participate in the study year after year, but there is always a healthy proportion of new respondents each year as well. As the research progresses, the sample is adjusted to ensure appropriate weightings are maintained.
January – February 2025: Electronic survey
IR impact then conducts an electronic survey of buy-side and sell-side analysts and portfolio managers. The electronic survey typically receives 300 individual responses from the investment community. These responses are then initial analyzed by our in-house research team. Our research team determines what will constitute a representative sample, weighted for industry sector.
Results analysis
Once the survey stage of the research is completed, the final analysis is undertaken. The companies with the highest scores make the shortlists for the awards categories, and the points are further analyzed to identify the best exponents of IR by sector.
April 2025: Shortlist compiled
IR impact receives the results and contacts the shortlisted companies to give them the good news. The shortlist is then published to the entire IR community the month before the event.
June 26, 2025: Winners announced
And finally… the winners are announced at the awards ceremony on Thursday, June 26, 2025!
FAQs +
Why are you asking me to supply IR Impact with my buy and sell-side analysts and portfolio managers?
IR Impact conducts research directed at analysts and portfolio managers to vote for companies, IROs and senior management who they consider have provided them with the best IR service.
What is this data used for?
The data will be used to survey the analysts and portfolio managers, and the results will then be collated to create a shortlist for each category for IR Impact’s regional awards.
Is there a data template I can use?
Yes, click here for the data template. You DO NOT have to use this template if you already have the data in another format.
Can I sign a data-sharing agreement?
Yes, you can. IR Impact has a data-sharing agreement that clearly shows how we will process and use the data. This complies with GDPR.
Can I see your privacy policy?
Please see our privacy policy here.
How do I send you my data?
Either via your company’s FTP secure data transfer site or similar. Send us the FTP site link and password separately, so we can download and save the information securely.
Or
Send the data in an Excel file with their names, firm, job title, direct telephone number and their email address to [email protected]. Please ensure the file is password protected and that the password is sent to us in a separate email.
Will my buy and sell-side analysts and portfolio manager’s data be used for any other purpose?
No. Any data you send to us will only be used for the purpose of identifying the best current exponents of IR and surveying investment community views on IR topics. It will not be used for any other purpose or promotion.
How long will you keep my data for?
IR Impact will only keep your data for the purpose of the surveys, and will not keep it any longer than three years. You can also ask us to delete your data at any time by sending an email to [email protected]
Will my company data be passed on to any third parties?
No, it will not be passed on to any third parties.
Will you let me know when you are conducting the survey?
We will inform you as soon as the survey is underway and give you the opportunity to encourage the investors and analysts who cover your stock to take part.
When will the winning companies and individuals be announced?
The winning companies and individuals will be announced at the IR Awards in the respective region.
If you have any further questions, please contact our research team.
What our attendees say
Who attends our events
Attendees at this event are leading IR practitioners from across Europe. Each participant is someone with an established track record and a strategic IR role within their company.
Below is a sample list of our past attendees:
JOB TITLE | COMPANY |
---|---|
Business development director | Volution Group |
CFO | Volex |
Director, IR | Anora Group |
Director, IR | AstraZeneca |
Director, IR | flatexDEGIRO |
Director, IR | Rolls-Royce |
Director, IR | Schneider Electric |
Director, IR | YouGov |
Director, IR and communications | Duni Group |
Finance risk and assurance director | Unite Group |
Head of IR | Britvic |
Head of IR | Carlsberg |
Head of IR | Frequentis |
Head of IR | Imperial Brands |
Head of IR | Lloyds Banking Group |
JOB TITLE | COMPANY |
---|---|
Head of IR | Marshall Group |
Head of IR | Mister Spex |
Head of IR | Siemens Healthineers |
Head of IR | Smiths Group |
Interim VP, IR | Burberry |
IR | BP |
IR | Experian |
IR manager | International Airlines Group |
IR senior associate | Criteo |
Manager, IR | BAT |
Manager, IR | Lufthansa Group |
Senior IR manager | DHL Group |
SVP, head of IR | GSK |
VP, IR | Sage |
VP, IR | Valmet |
Thinking of becoming an event partner?
Our events provide a unique opportunity to get in front of some of the most influential people in the IR community. As a partner, you will gain an extensive amount of exposure through a wide range of print and digital marketing materials, both pre and post event, as well as on the day itself. Additionally, you can use the event to align yourself with IR excellence and network with key decision makers from across the region – the ones pushing the profession forward through innovation.

Timings
All times displayed are in BST (British Summer Time)
Please note: timings are subject to change
6.30 pm
Opening cocktail reception
7.30 pm
Dinner and awards ceremony
10.15 pm
After-party and desserts!
Midnight
Event concludes
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Venue information
Accommodation:
We have arranged preferential rates for attendees at nearby hotels. View the hotels and rates by clicking here.
Dress code
Black tie.
Warning: Please note the event may contain flashing lights or sudden loud sound effects.
Make a day of it: Join our think tank

Taking place on the day of the awards ceremony, the IR Think Tank – Europe is an invitation-only event exclusively for senior IROs.
It is free to attend and our unique format enables participants to network extensively, discuss, debate and dissect topical issues affecting European IR. We have over 100 senior IR professionals attending each year.
It is far removed from the traditional conference set-up as the event consists of a series of panel sessions followed by roundtables on select IR issues. All discussions are confidential so you can have a free and open chat with your peers.
Visit our think tank website to view the list of topics we will discuss and request an invite.
Book your place
Click below to book your tickets. Once the first release rate has sold out, the rate will automatically increase.
All prices are subject to 20% VAT. Prices shown below are exclusive of VAT.
To protect customers from fraud, your card provider may require you to complete further authentication checks which might include authentication using the mobile banking app, one-time passcode via text, one-time passcode using a card reader, one-time passcode via a landline or one-time passcode via email.
If you have any questions, please contact Thomas Williams on [email protected] or +44 208 090 2156.
INDIVIDUAL SEAT
£595
£395
First release rate
- Individual seat
- Opening cocktail reception
- 2 course sit-down dinner
- Entertainment
- After-party
- Dessert station
- Networking opportunities
Only 15 seats remaining at the first release rate
STANDARD TABLE OF 10
£5,355
£3,555
First release rate
- Table of 10
- Opening cocktail reception
- 2 course sit-down dinner
- Entertainment
- After-party
- Dessert station
- Networking opportunities
Only 5 tables remaining at the first release rate
CORPORATE VIP TABLE OF 10
£6,255
£4,455
First release rate
All standard table of 10 benefits plus:
- A bottle of champagne
- Themed cocktail on arrival for your whole table,
- Company branding on the table
- A larger table-top for the comfort of your guests
- Mention in the opening remarks by the MC
- A member of the organization interviewed at the event
If you are a non-corporate looking to book a VIP table, please contact Henry Wright on [email protected].
Only 2 tables remaining at the first release rate
Gallery 2024
Highlights
View the highlights from the 2024 awards ceremony
Contact us
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