Leveraging the power of artificial intelligence in IR, rethinking online communications with retail investors, and more: Ticker 137

In the latest episode of The Ticker podcast, the IR Magazine team discusses how IR teams can get started using generative artificial intelligence (AI) tools. IR Magazine senior reporter Tim Human, head of event content Steve Wade and reporter Noemi Distefano discuss potential use-cases of AI tools such as ChatGPT and consider their risks and limitations.

As the AI global boom continues to accelerate at a fast pace, it creates a dichotomy between those concerned that it could replace human tasks and those who believe it could enhance their performance if used carefully. The team considers the notions of ‘man versus machine’ and ‘man plus machine’.

In an interview with senior conference producer Laurence Taylor, Aaron Howald, vice president of investor relations at Louisiana-Pacific Corporation, discusses the return to in-person roadshows in the post-pandemic world and macroeconomic volatility challenges for small-cap companies.

IR Magazine editor James Beech speaks to Austin Hankwitz, financial content creator, founder and executive chair of Witz Ventures. Hankwitz shares tips on how companies and IR teams can develop compelling and informational content online to specifically engage with retail investors.

The Ticker is presented by Pulse by Public.com, providing tools for IR teams to engage retail shareholders. Find out more at Public.com/pulse.

In this episode you will hear about:

  • The real AI use-case for investor relations
  • Risks posed by AI tools and how to manage them
  • How small-cap companies can meet investors’ expectations at a time of financial turmoil
  • Best practices to successfully engage with retail investors on social media.

The Ticker podcast provides listeners with insights into cutting-edge issues of the day for investor relations professionals.

The series features interviews with IR experts, bringing a global perspective, actionable insights and commentary on trending topics. These include sustainability, activism, corporate access, regulation and more.

Click here to listen and subscribe to Spotify, Apple Podcasts and Acast.

Upcoming events

  • Briefing – Are investors finding your IR content in AI?
    Wednesday, December 17, 2025

    Briefing – Are investors finding your IR content in AI?

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…

    Online
  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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