Direct targeting: What’s changed?

Today’s IROs are more likely to bypass the sell side and target investors – and potential investors – directly. This report of a survey into just how much things are changing, and why, shows that the change is both significant and widespread, regardless of sector, market cap or geographical location.

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Upcoming events

  • Awards – Canada
    Thursday, April 2, 2026

    Awards – Canada

    About the event The IR Impact Awards – Canada will take place on Thursday, April 2, 2026 in Toronto. This very special event will honor excellence in the investor relations profession across Canada. WHEN WHERE Fairmont Royal York, Toronto Celebrating IR excellence Since the annual event first launched in 1996,…

    Toronto, Canada
  • Forum – Canada
    Thursday, April 2, 2026

    Forum – Canada

    About the event The IR Impact Forum – Canada 2026 brings together investor relations professionals, analysts and governance experts to explore the future of IR in Canada. Designed for today’s rapidly evolving capital markets, the forum delivers practical insights through expert panels, real-world case studies and interactive discussions. Gain fresh…

    Toronto, Canada
  • Awards – Europe
    Thursday, June 18, 2026

    Awards – Europe

    About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…

    London, UK

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