Best Practice Report: Building an IR strategy

Knowing what to plan in advance and where to allocate resources to get maximum impact – while maintaining the flexibility to respond to changing investor sentiment – needs careful consideration when you’re building your IR strategy.

IR Magazine speaks with inspiring IR professionals to discover how they devise, implement and measure their own strategies for success. They reveal how they foster long-lasting relationships with multiple stakeholders while factoring in post-pandemic virtual tools and preparing to adapt their company messaging in a time of economic uncertainty.

The key benefits an IRO will get from reading the report:

  • Consider the building blocks of your IR strategy
  • Read an IRO’s walk-through of his strategy process
  • Develop your stakeholder story, plan your messaging and align internally
  • Monitor markets and investor feedback and maximize the value of virtual
  • Showcase your progress, measure your success and stay nimble.

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Upcoming events

  • Briefing – Are investors finding your IR content in AI?
    Wednesday, December 17, 2025

    Briefing – Are investors finding your IR content in AI?

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…

    Online
  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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