Best Practice Report: Building an IR strategy

Knowing what to plan in advance and where to allocate resources to get maximum impact – while maintaining the flexibility to respond to changing investor sentiment – needs careful consideration when you’re building your IR strategy.

IR Magazine speaks with inspiring IR professionals to discover how they devise, implement and measure their own strategies for success. They reveal how they foster long-lasting relationships with multiple stakeholders while factoring in post-pandemic virtual tools and preparing to adapt their company messaging in a time of economic uncertainty.

The key benefits an IRO will get from reading the report:

  • Consider the building blocks of your IR strategy
  • Read an IRO’s walk-through of his strategy process
  • Develop your stakeholder story, plan your messaging and align internally
  • Monitor markets and investor feedback and maximize the value of virtual
  • Showcase your progress, measure your success and stay nimble.

Upcoming events

  • Forum – AI & Technology
    Wednesday, November 12, 2025

    Forum – AI & Technology

    About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this fast-moving stage of adoption, IR teams are asking important questions regarding…

    New York, US
  • Forum & Awards – South East Asia
    Tuesday, December 2, 2025

    Forum & Awards – South East Asia

    Building trust and driving impact: Redefining investor relations in South East Asia Investor Relations in South East Asia is at a turning point. Regulatory fragmentation, macroeconomic volatility and the growing importance of retail investors require IROs to strategically analyze and reform traditional practices. The ability to deliver transparent, dependable and…

    Singapore
  • Briefing – The value of IR in an increasingly passive investment landscape
    Wednesday, December 3, 2025

    Briefing – The value of IR in an increasingly passive investment landscape

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event Explore how IR teams can adapt to the rise of passive investing while effectively measuring and communicating their impact. As index funds and ETFs reshape…

    Online

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Andy White, Freelance WordPress Developer London