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What should Investor Relations professionals be doing differently in the 21st century versus the 20th? The answer: Adapting to what the money is doing. In 1995, 80% of market volume was driven by Active Investment. Today, just 12% comes from stock-pickers. That means IR moves from a total focus on telling the story, to owning the data.
Here’s a practical guide for IR as chief intelligence officer.
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