Governance Playbook: Building an effective creation process for your proxy statement

The proxy statement is the cornerstone of a company’s communication with its shareholders and other stakeholders including employees, regulators and customers. In recent years, this vital document has evolved from being a publication designed solely to comply with SEC requirements into something that conveys – often in novel ways – the company’s message and strategy. Now more than ever, companies face deep scrutiny of how they operate and the values they adhere to.

Crafting the content and design within proxy statements for success would not be possible without the process involving – at its head – the corporate secretary’s office and collaboration with an array of internal and external advisers who each bring their own insights and expertise.

In this Governance Playbook, we present actionable examples and advice from a range of governance professionals on how to make sure your company has the right process in place to help ensure that its next proxy statement carries successful messaging and disclosures to all stakeholders.

It includes: 

  • Tips on how to set the schedule for the proxy statement preparation process
  • Advice for how to make sure internal teams are collaborating effectively
  • Examples of the latest design and content developments
  • Insight into how to harmonize your company’s disclosures
  • A how-to guide for getting the most from external advisors and technology platforms

Featuring advice from leading governance professionals, including: 

  • Kristen Conley, head of corporate governance and board engagement with the office of the corporate secretary at Nasdaq
  • Joseph Skrokov, executive director and assistant general counsel at Regeneron Pharmaceuticals
  • Todd Vogel, director of financial reporting at MasterCraft Boat Holdings
  • Daniel Gordon, senior vice president and chief counsel for corporate legal at Visa,
  • Linda Epstein, legal project manager at Hewlett Packard Enterprise
  • Chris Weber, managing counsel for corporate, securities and governance and assistant secretary at McDonald’s
  • Heidi Miller, corporate secretary and deputy general counsel for corporate governance and securities at Kraft Heinz
  • Evan Barth, vice president, associate general counsel and assistant corporate secretary at Kyndryl
  • Paul Sharobeem, associate general counsel and assistant secretary at Century Aluminum Company
  • Jessica Lange, vice president and associate general counsel for securities and finance at Darden Restaurants
  • Ron Schneider, director of corporate governance services at DFIN.

Click here to read this playbook

Upcoming events

  • Briefing – Lessons from the 2025 Proxy Season
    Tuesday, July 22, 2025

    Briefing – Lessons from the 2025 Proxy Season

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event The 2025 proxy season was influenced by several key issues, including changes announced in Staff Legal Bulletin 14M regarding the interpretation of Rule 14a-8, and…

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  • Briefing – Effective earnings preparation amid macro volatility
    Thursday, August 07, 2025

    Briefing – Effective earnings preparation amid macro volatility

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event Amid constant tariff news, geopolitical upheaval and other developments stemming from the new US administration, IR teams have their work cut out as they prepare…

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  • IR Impact Forum – AI & Technology
    Wednesday, November 12, 2025

    IR Impact Forum – AI & Technology

    About the event As more investors, governance and corporate communicators teams embrace AI, machine learning and emerging technologies to inform their decision-making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this early but fast-moving stage of adoption, IR teams are asking important…

    New York, US

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