Playbook: How to conduct impactful scenario plans

Imagine sitting down with a tier-one investor and confidently laying out how supply chain shocks could play out over the long term. Or giving your analysts a data-backed view on how your company and board might navigate interest rate changes years from now.

Click to read IR Impact Playbook – How to conduct impactful scenario plans – S&P Global Intelligence

A clear, multi-year lens on everything from geopolitics to a peer’s earnings miss can transform an IR program. That’s the power of modern scenario planning. You can track multiple themes over five, 10 or even 15 years and quickly recalibrate when the landscape shifts.

The upside is big – internally and externally.


In this IR Impact Playbook, written in association with S&P Global Market Intelligence, you will:

  • Find out how IR teams are using data-driven scenario planning to better shape their messaging, combined with competitive differentiation to compete for capital
  • Explore the broad benefits that modern, agile scenario planning offers – from internal communications to sell-side and buy-side management and more
  • Learn how to keep these scenarios alive, agile and flexible, evolving with your risks and opportunities
  • Access a step-by-step guide to producing the best scenario planning for strategic investor relations
  • Discover how to make sure this is a positive exercise – opportunity as well as risk – that elevates the IR role internally and externally.

This playbook includes exclusive data collected from IROs about how they manage scenario planning, step-by-step checklists for how to consider your own scenario-planning process and an interview with an investor about their perspective on the practice.

Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

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