Small-cap investor relations: Best practice for making the most of IR

Please note that this is archived content and may no longer reflect current information or practices

This eBook from IR Magazine and sponsored by OTC Markets provides a thorough overview of IR for small-cap companies.

Much of making small-cap investor relations a success is down to planning and organization, as well as putting to work the little tips and tricks that can help you make more out of a tight budget or a small head count.

Download this eBook today to read the following contents:

What you’re working with
- What the average small-cap IR department looks like
- How it compares with the average large-cap team
- Top challenges for a small-cap IR team

Small-cap IR 101
- Starting with management: Small-cap IR by the C-suite
- Hiring your first IRO
- Balancing IR with another role
- Making the most of your budget
- Raising capital
- Kick-starting your investor targeting program

The question of coverage
- What the analyst universe looks like for a small-cap company
- Considering company-sponsored research
- Other ways to attract those first few analysts
- Boosting your analyst numbers further

Getting your name out there
- Making press releases work for you
- Leveraging social media
- Other ways to get your name known

Outsourcing
- What does small-cap spending on outsourcing look like?
- Where a consultant can offer the biggest benefits
- The pros and cons of a retainer
- Choosing the right IR partner

Measuring & reporting your success
- Are your IR efforts working?
- How other teams measure their IR achievements
- Reporting your successes to senior management

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Upcoming events

Wednesday, October 22, 2025

Briefing – Earnings in 2026: Keeping your story consistent under market scrutiny

In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event With investors and analysts consulting an increasing volume of data sources to inform their investment decisions – as well as using AI to enhance their…

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Thursday, October 30, 2025

Briefing – Making your 2026 investor meetings count

In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a year of rapid technological advancements and significant macroeconomic change, it’s more important than ever for IR teams to maximize the impact of their…

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Thursday, November 06, 2025

Corporate Governance Awards

About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

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