Small-cap investor relations: Best practice for making the most of IR

Please note that this is archived content and may no longer reflect current information or practices

This eBook from IR Magazine and sponsored by OTC Markets provides a thorough overview of IR for small-cap companies.

Much of making small-cap investor relations a success is down to planning and organization, as well as putting to work the little tips and tricks that can help you make more out of a tight budget or a small head count.

Download this eBook today to read the following contents:

What you’re working with
- What the average small-cap IR department looks like
- How it compares with the average large-cap team
- Top challenges for a small-cap IR team

Small-cap IR 101
- Starting with management: Small-cap IR by the C-suite
- Hiring your first IRO
- Balancing IR with another role
- Making the most of your budget
- Raising capital
- Kick-starting your investor targeting program

The question of coverage
- What the analyst universe looks like for a small-cap company
- Considering company-sponsored research
- Other ways to attract those first few analysts
- Boosting your analyst numbers further

Getting your name out there
- Making press releases work for you
- Leveraging social media
- Other ways to get your name known

Outsourcing
- What does small-cap spending on outsourcing look like?
- Where a consultant can offer the biggest benefits
- The pros and cons of a retainer
- Choosing the right IR partner

Measuring & reporting your success
- Are your IR efforts working?
- How other teams measure their IR achievements
- Reporting your successes to senior management

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Upcoming events

Thursday, June 18, 2026

Awards – Europe

About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…

London, UK

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Thursday, June 18, 2026

Think Tank – Europe

About the event The IR Impact Think Tank – Europe will take place on Thursday, June 18, 2026 in London and exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, discuss, debate and dissect topical issues affecting today’s…

London, UK

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Thursday, November 12, 2026

Forum – AI & Technology

About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this fast-moving stage of adoption, IR teams are asking important questions regarding…

New York, US

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