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Too often, enterprise video viewing patterns are conflated with personal video usage. OpenExchange felt it was important to co-sponsor research with Streaming Media that would look specifically at how video is used in business and professional contexts.
OpenExchange’s report focused on over 300 Streaming Media readers to reveal how important virtual corporate events like conferences, professional development events, and trade shows have become during the past year.
Download this compelling report that analyzes the past year through data that displays the pervasiveness of virtual events and the state of enterprise video. Report information includes stats such as:
- 61% said their company or organization utilizes streaming video much more than it did prior to or during the COVID-19 pandemic
- 25% answered they anticipate their organization will have fewer in-person meetings compared to before the COVID-19 pandemic
- Numerous respondents cited production and quality issues like poor AV and UX quality experience for live and VOD as the most frustrating part of virtual events
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