The ultimate guide to investor targeting

Irwin

 

This practical guide from Irwin offers tips and best practices for IR teams on how to find and meet with the best investors for your company.

It includes:

  • 6 key ways that IROs proactively target investors
  • How to increase trading volume, start and refine an investor targeting list
  • How to increase the likelihood of getting a response from cold investor outreach
  • What do institutional investors look for? 7 top areas to focus on
  • Advantages and disadvantages of institutional and private investors
  • How is investor targeting beneficial in different market conditions? How can it help reduce share price volatility?

Find out by downloading it for free below!

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Upcoming events

  • Awards – Canada
    Thursday, April 2, 2026

    Awards – Canada

    About the event The IR Impact Awards – Canada will take place on Thursday, April 2, 2026 in Toronto. This very special event will honor excellence in the investor relations profession across Canada. WHEN WHERE Fairmont Royal York, Toronto Celebrating IR excellence Since the annual event first launched in 1996,…

    Toronto, Canada
  • Forum – Canada
    Thursday, April 2, 2026

    Forum – Canada

    About the event The IR Impact Forum – Canada 2026 brings together investor relations professionals, analysts and governance experts to explore the future of IR in Canada. Designed for today’s rapidly evolving capital markets, the forum delivers practical insights through expert panels, real-world case studies and interactive discussions. Gain fresh…

    Toronto, Canada
  • Awards – Europe
    Thursday, June 18, 2026

    Awards – Europe

    About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…

    London, UK

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