The ultimate guide to investor targeting

Irwin

 

This practical guide from Irwin offers tips and best practices for IR teams on how to find and meet with the best investors for your company.

It includes:

  • 6 key ways that IROs proactively target investors
  • How to increase trading volume, start and refine an investor targeting list
  • How to increase the likelihood of getting a response from cold investor outreach
  • What do institutional investors look for? 7 top areas to focus on
  • Advantages and disadvantages of institutional and private investors
  • How is investor targeting beneficial in different market conditions? How can it help reduce share price volatility?

Find out by downloading it for free below!

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Upcoming events

  • Briefing – Effective earnings preparation amid macro volatility
    Thursday, August 07, 2025

    Briefing – Effective earnings preparation amid macro volatility

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event Amid constant tariff news, geopolitical upheaval and other developments stemming from the new US administration, IR teams have their work cut out as they prepare…

    Online
  • Briefing – How agentic AI can enhance your investor targeting
    Tuesday, August 19, 2025

    Briefing – How agentic AI can enhance your investor targeting

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event Targeting has always been a time-consuming, manual and often unpredictable process. But with increasing pressure to demonstrate ROI and prioritize high-value investor conversations, IR teams…

    Online
  • Forum – AI & Technology
    Wednesday, November 12, 2025

    Forum – AI & Technology

    About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision-making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this early but fast-moving stage of adoption, IR teams are asking important questions…

    New York, US

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