Best Practice IR
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Corporate art: The annual report as an object of design
Annual reports serve a legal purpose – to report on a company’s accounts and operations. But it has also become a graphic object that describes the company’s narrative in both words and design. The report is a central part of ‘telling the company story’, its business and sometimes the investment case, while also satisfying the needs of governance hawks. Using Sthlm Kom, we take a closer look at what graphic and design trends we can see in this ‘dry corporate document’ over the last 20 years.
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From tools to teammates: Getting started with agentic AI in IR
Investor relations is at the heart of corporate strategy, yet many IROs feel trapped in operational quicksand. The role demands sophisticated market insight, nimble decision-making and executive influence, but too often, the day gets consumed by mountains of admin tasks. Between managing earnings prep, tracking sentiment across fragmented channels and crafting compelling stories from complex financial data, the strategic work gets squeezed out. Agentic AI can flip that balance, clearing space for the work that actually moves the needle. By automating routine tasks and providing real-time intelligence, agentic AI liberates IROs from administrative burden and transforms them into strategic architects.…
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Activist nominees, ESG Trojan horses and tangible investor days: five things we learned at the IR Impact Think Tank – Europe 2025
Europe’s top IR leaders gathered in London to debate, discuss and learn in a series of panels, sessions and roundtables ahead of the IR Impact Awards – Europe 2025 What did more than 170 IR professionals head to London to talk about at the IR Impact Think Tank – Europe 2025? Everything from volatility and uncertainty (of course) to what makes an award-winning IR team and how to untangle yourself from the spilled alphabet soup of ESG and making the most of AI for IR. Panels were mixed with live polls, roundtable discussions, collaborative sessions and networking. We’ve picked five…
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‘European investors are better prepared than US ones’: Inside the one-woman IR show at Central Garden & Pet
How did Friederike Edelmann end up where she is today? The West Coast-based IR lead for Central Garden & Pet has two decades of global IR experience under her belt – working on everything from IPO preparation to pandemic IR and micro-cap to mega-cap companies – but it all started back in Germany ‘way back when’. She speaks to IR Impact about juggling IR with other responsibilities (she manages ESG and external communications for Central), managing in-person engagements when your operations are remote and what she would have been doing if she hadn’t gone into corporate finance. You can also…
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‘Prevention is better than remedy’: majority of investors say governance gaps attract activists, research shows
The majority of institutional investors credit poor governance practices as the biggest driver of shareholder activism, a new study from shareholder advisory firm SquareWell Partners has found. Some 84 percent of investors polled, who hail from North America, Europe (including the UK) and Asia, said that poor governance was the main driver of activist investor attention. The findings of SquareWell’s report, titled The Long and the Short of It: Institutional Investors’ Views on Activism, center around three key themes, views on activism, evaluation criteria and engagement dynamics. This finding means that the quality of a company’s governance framework is paramount and…
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IR Impact Masterclass: How to use AI to power your research tactics and competitive analysis
Welcome to IR Impact’s Masterclass video series, where leaders and experts from across the capital markets share their insights, strategies and experiences to provide you with in-depth knowledge and practical skills to excel in your IR journey. Each IR Impact Masterclass will delve into critical topics, offering valuable perspectives and actionable advice. Whether you are looking to enhance your expertise, stay ahead of industry trends or gain a competitive edge, these long-form videos are your gateway to achieving these goals.
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People moves: Standard Lithium charges up IR with new hire
US lithium producer Standard Lithium has announced two new names to its executive team, including a new investor relations lead. David Rosen joins the Arkansas and Texas-focused firm as its new vice president of strategy and investor relations, with the company also naming Tim Sobel as vice president of health, safety, social and environment (HSSE). Rosen joins Standard Lithium from a director of integration role at Rio Tinto, a position that saw him play a ‘key role in the post-acquisition integration of Arcadium Lithium’ into the mining company, according to a press statement. In that capacity, Rosen led ‘cross-functional initiatives…
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The CFO: ‘Don’t wait too long to make changes,’ says Central Garden & Pet finance chief
Visit the executive page of Central Garden & Pet, the Walnut Creek, California-headquartered company, and you get an immediate sense of just how much the C-suite is tied to the company: instead of the typical suit-in-a-boardroom shot, it’s a case of bring-your-pet-to-work day. Brad Smith, who was promoted from his role as finance chief for the firm’s pet segment to group CFO eight months ago, brought in his French bulldog. Elsewhere there are labradors, maybe a couple of poodle mixes and a cat, though Smith points out that dogs are definitely the more cooperative choice. Smith talks to IR Impact…
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People moves: Autodoc names new IR lead as $2.8 bn IPO looms
Stefanie Steiner has taken up the IR reins at Autodoc as it prepares an IPO expected to value it at $2.8 bn. Writing on LinkedIn this week, she says: ‘I am excited to share that I will embark with #AUTODOC on the next stage of my journey. About a week ago, I joined the new team and had a very warm welcome. In such a technology-driven company I have to familiarize myself not only with business model, strategy, financials and the large market that has enormous potential in the years to come, but also with many new programs and tools.…
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‘Earnings are our Super Bowl halftime show’: Tales from 100 quarterly updates with Mary Winn Pilkington
Earlier this year, Tractor Supply Company (TSC)’s Mary Winn Pilkington celebrated her 100th earnings call – with balloons, cake and the typical quarterly stress to match. ‘In IR you touch on everything – that’s probably part of the reason I have stayed in investor relations for 25 years,’ she says. ‘Every day is different and you get to work with the smartest people inside the company. ‘You’re working with people that are on the board or the management team, you’re working with high potential individuals that have been given strategic projects to work on,’ she adds. ‘Then, outside of the…
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‘People aren’t robots’: How can companies support mothers in their IR teams?
How do you keep a mother in investor relations? How do you support her in a way that keeps diversity of knowledge and experience climbing the corporate ladder? This is a very difficult act to balance, with our recent article on the topic hearing from high-functioning, street facing women who hold senior positions while also raising children. And as Debbie Nathan of Debbie Nathan Associates explained, the issue of childcare is not one that men ever raise in the recruitment process: this is predominantly a female issue. So what should companies be doing to make sure that women feel they…
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The sustainability Taliban, the eco right and why we need a new language for ESG: down the rabbit hole with Robert Eccles
When Robert Eccles wrote a piece called Grift capitalism: The GOP’s brilliant strategy for ripping off ordinary Americans, it received the usual dose of online hate mail. It also led to a challenge: if you can find a conservative that thinks sustainability is good for capital markets, will you stop ‘writing nasty stuff’ about Republicans? That led him to the position he speaks from today: a liberal ex-hippy who has found common ground with the so-called ‘eco right’. Eccles, a well-known author and lecturer who has been writing about non-financial metrics since the early 1970s, had already become frustrated with…
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Mothers of IR: From babies at conferences to the metaphorical ‘sticky floors’ beneath the glass ceiling
If you were at an investor event in May 2022 alongside alternative defense firm Axon, you might have spotted a rather unusual attendee: the softest of blonde hair, pacifier in place and no socks on their feet. This was Andrea James’ third child getting a fast-track induction to IR so that James could continue breastfeeding as she worked a high-profile, Street-facing job. Today, James is finance lead at Oncocyte. But she isn’t just a CFO, nor just an IR Impact Award-winning former head of IR either. On her CV she proudly lists the position of ‘co-founder at Family Inc’. Check…
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The CFO: ‘My best advice comes from a former marine – embrace the suck,’ says Andrea James of Oncocyte
Earlier this year, Andrea James – the IR Impact Award-winning former investor relations lead at Axon – talked to us about taking a sabbatical from investor relations as she sought a new role. Having taken time to herself, then taken time think about what her next move might look like, she manifested a CFO position at a small cap. That small cap is Nasdaq-listed precision diagnostics firm Oncocyte. Here James talks to IR Impact about the skills you need to make the move from IR to CFO, what she looks for from her advisers and why stock-picking and finance appealed…
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Activists: the last defenders of the retail shareholder
What is good for an activist is often good for other shareholders In October 2017, Procter & Gamble (P&G), one of the largest US companies, announced that shareholders had rejected the proposal of activist fund Trian Partners to join its board of directors. The difference in votes for or against the request was so small – a meagre 0.2 percent on more than 2 bn shares, that Trian asked for a recount. In December of that year, the company announced that Nelson Pretz, chairman of the fund, would join the board of directors after all. After the recount, the fund…
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Struggling for survival amid the noise: biotech webinar offers wider lessons for the IR community
While not everyone in the IR profession will be working in the environment that biotech IROs find themselves in today, everyone seemingly everywhere is battling the noise and uncertainty generated by tariff talks, geopolitical tensions and other macro headwinds. IR Impact recently sat down with Angela Bitting, senior vice president, corporate affairs at Twist Bioscience, Aron Feingold, vice president IR and corporate communications at Geron Corporation and Lynn Pieper Lewis, founder and CEO of webinar sponsor Gilmartin Group, to talk about the challenges the sector is facing. The fascinating discussion that followed is as useful to those in the broader…
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Huntington Bank names Eric Wasserstrom as IR lead and a flurry of posts open up across the profession
New names at Huntington Bank. Atos Group and Konecranes, while a flurry of posts open up across the profession. Eric Wasserstrom has been named as the new vice president, head of investor relations at Huntington National Bank, a $210 bn asset regional bank operating across 13 US states.
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Earnings season: Navigating financial guidance amid macroeconomic uncertainty
In the current climate it is the transparency and rigor of guidance rather than the precise figures that matters most. And, as public companies prepare to report earnings for the March 2025 quarter, it is important to evaluate how best to communicate financial guidance and manage investor expectations in the context of ongoing market volatility and geopolitical disruption.
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Small (and a mid) caps hit big: Aecon, Calian and TransAlta take three apiece at the IR Impact Awards – Canada 2025
In an event packed with the highest achieving IR teams in Canada, it was two small-cap companies and a mid-cap firm that punched hardest, with Aecon Group, Calian Group and TransAlta Corporation each taking home three IR Impact Awards at the black-tie ceremony in Toronto last night. TransAlta took the trophy for best overall investor relations and best investor relations officer for Tamara Cook – both in the mid-cap category – as well as winning its sector award in utilities. The two small-cap companies also won some of the most prestigious awards of the night, with Aecon claiming best overall…
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‘We’re thinking about what AI is going to destroy as much as what it’s going to create’: Jonathan Knowles of Compound Equity Group
Compound Equity Group (CEG) was founded in 2024 and seeks high-conviction, long-term ideas in global equities. The founder and portfolio manager in charge, Jonathan Knowles, spent more than 30 years managing money at Capital Group. At his time of retirement in December 2024, he was in charge of some $50 bn in assets and was the chief investment officer of the firm’s $70 bn small-cap fund – the largest such fund in the world. CEG has recently raised $500 mn in capital and is deploying a very long-term, highly concentrated approach: to have 20 to 25 investments with some positions…
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What does Trump’s so-called ‘Liberation Day’ mean for IR?
After weeks of warnings, Donald Trump finally revealed his full suite of new industry tariffs from the White House Lawn on Wednesday. Announcing the slew of trade measures as ‘Liberation Day’, the US president said that the economic policies would mark the day American industry was ‘reborn’ and the day the country was ‘made wealthy again’. For many IROs, it will herald a period of volatility and uncertainty as they scramble to find out what the implications of those moves will be on their companies.
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Building from a baseline: how IR teams are using new data sources to unlock smarter decision-making
As any IR professional knows all too well, the market is awash with a wealth of data from myriad sources. Everything from earnings calls to websites to press releases – both from your company and from your peers – can help inform strategic IR work. But where do you start without becoming completely overwhelmed? This was what panelists Erik Carlson, chief operating officer at Notified, Glenn Schulman, founder and head of IR at Z3 BioCommunications, and Amanda Tang, head of IR at TMX Group, tackled in a recent IR Impact Webinar, held alongside Notified.
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Amid such a complex environment, IR’s job is to keep things simple
It’s certainly a wild time to be an IRO. While uncertainty is always present in the market, companies are dealing with major surprises far more frequently at the moment. On any day, corporate strategies and financial guidance could be thrown into doubt by a policy announcement, geopolitical shift or another factor.
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The CFO: ‘You need to have a stomach of iron during times of volatility,’ says Block’s Amrita Ahuja
Many IROs hope that their time in the profession might set them up well for a C-suite position well one day. But for Amrita Ahuja, CFO and COO for payments company Block, the transition happened directly during her time as head of IR for interactive entertainment firm Activision Blizzard, where she was called upon to become finance chief of its video-game publishing wing Blizzard Entertainment in 2018. Fast forward a few years and she now holds the dual posts of CFO and – for the past two years – COO at Block, the financial technology company founded by Jack Dorsey,…
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How long do you have to be ‘short’? Recent debate puts spotlight on the movements of short sellers
Short seller reports can have a huge impact on the stocks they target. Everyone from regulators to law firms and even Netflix are looking to the impact of shorting stocks – with one law firm arguing free speech is being put at risk In the stock market, the traditional way to make money is to buy shares in a company and wait for the share price to rise. Another way is to short a company and wait for the share price to go down and buy back the cheaper shares. If the share price goes up, those shares must quickly…
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Taking management on tour: What’s the sweet spot for investor meeting attendance?
‘We’re spending more time with investors without our management team,’ Naji Baydoun, director of IR at Innergex, told IR Impact editor Laurie Havelock in the Global Roadshow Report 2025. ‘Maybe at the beginning of the [2024] we were spending 10 percent of our investor engagements without management and now we’re up to about 25 percent with just the IR team,’ explained Baydoun. ‘That’s because we’ve built relationships and trust with those investors, so I’m happy about that.’ According to IR Impact’s 15th annual research report into the who, where, how and why of corporate roadshow activity, there has been a…
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Why anxiety is your biggest enemy in communications
How much time and thought have we spent building scenarios and thinking about the reception of a report, a press release or a statement on a current issue where our company or client is expected to have – or even required to have – an opinion? Knowing your subject too well is often the big risk when it comes to communications: it presents the risk that your story will be far too detailed and ultimately incomprehensible. The point of your story will disappear in a cadre of details that do not contribute to the overall picture, much less to the…
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How to talk tariffs: IR in the new era of uncertainty
The US economy is in ‘a period of transition,’ US President Donald Trump told Fox News on Sunday. By close of trading on Monday, the US S&P 500 had dropped almost 3 percent, with tech stocks taking a particularly heavy hit. Weeks of back and forth as Trump threatened tariffs, paused tariffs, reintroduced tariffs – and saw retaliatory levies by affected markets – finally came to a head.
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The CFO: The best IROs bring in ideas from all over, says Ciena’s finance chief
Gregg Lampf, head of IR at Ciena, is a familiar face at IR Impact events. He’s also a big advocate for AI for investor relations – a topic he talks about, writes about and puts to work in his day job.
