‘If you’re good at IR it’s going to make a big difference to your share price’: Gervais Williams from Premier Miton Investors on making the most of volatility

In a global equity market still defined by volatility and political uncertainty, how can IR teams make the most of the opportunities available to them?

According to Gervais Williams, head of equities at Premier Miton Investors, good IR professionals can make a world of difference to their organizations by communicating clearly. With so much capital moving around, it could also make a significant difference to a company’s share price he adds.

As one of the judges for this year’s awards, Williams also shares a few tips for companies aspiring to grab one of the coveted golden IR trophies in another year.

You can view our red carpet interview with Williams at the IR Impact Awards – Europe 2025 below or, alternatively, on YouTube here.

This video was shot with help from Kinura, a live stream services and corporate video agency in London.


Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

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  • Briefing – The story behind the story: how IR teams prepare for volatile periods
    Tuesday, March 17, 2026

    Briefing – The story behind the story: how IR teams prepare for volatile periods

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a tumultuous 12 months in the markets, 2026 appears poised to be dominated by the same macroeconomic factors that defined 2025. The ongoing impacts…

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    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

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