Understanding how the buy and sell side are using AI to improve their investment decisions is something that is key for IROs to grapple with, else they face missing their main audience’s key expectations.
This is the opinion of many IROs including Irina Logutenkova, head of investor relations at Getech. For her, a key part of the equation is understanding where points of friction may occur – and where friction may be an asset, rather than a drawback, when it comes to investor touchpoints.
Speaking at the IR Impact Forum – AI & Technology Europe in London, Logutenkova shared some of her learnings from the event and explained why IROs should not miss any opportunity to discuss the burgeoning technology.
This video was produced with the help of Kinura, a corporate video and live stream services agency based in London.
