Company’s chief revenue officer was speaking at the IR Impact Awards – EUrope 2026
At a time when the capital markets are becoming increasingly fragment, the role of IR teams in steering their company’s narrative with a steady hand on the tiller is becoming all the more critical to their success.
This is what Dan Lotzof, chief revenue officer at EQ Notified, told us when we spoke to him on the red carpet ahead of the IR Impact Awards – Europe 2026.
He shared his opinions on how the evolving nature of the capital markets means that the role of IR is transforming in response to shifting trends – AI being foremost among them.
‘I think it’s incredibly important right now that issuers are taking control of the narrative and that they’re communicating more frequently with their constituents and different shareholders,’ he said.
‘There’s more content out there than ever before, so staying in front of your investor base is incredibly important today.
