Streamlining IR: innovative strategies to maximize efficiency and impact

In recent years, the role of IR professionals has become increasingly dominated by administrative tasks. Historically, IR roles have involved a significant amount of admin work, but today, with the explosion of available data and the potential insights it offers, IR teams face the challenge of processing even more information. Despite the growth in data, the size of IR teams has remained broadly small, with many IROs at publicly listed companies running the function solo.

So how can IROs maximize efficiencies and streamline their workload to focus on more strategic tasks such as engaging with investors?

In this video interview, Darrell Heaps, founder and CEO of Q4, shares best practices on how IR teams can free up time from admin tasks and automate processes to focus on what really matters: delivering a compelling company’s story to the street and fostering relationships with shareholders.


Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

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