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A generalized approach to IR won’t work, says Monica Schafer, director of IR at RRI Energy, speaking at the IR Magazine Energy Think Tank on October 7, 2010 in Houston, Texas.
Instead IROs should consider their audience and shape their message accordingly, says Schafer. More than this, IR professionals should consider not only what investors are asking them for, but also why. That way a more effective message can be crafted around shareholders’ needs, adds Schafer.
About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…
About the event The IR Impact Think Tank – Europe will take place on Thursday, June 18, 2026 in London and exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, discuss, debate and dissect topical issues affecting today’s…
About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…
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