How to improve the IR website

The importance of the IR website is well understood – investors and analysts wouldn’t know what to do without it. But what would key users of the IR site change or tweak if they could?

Over the last year, IR Magazine polled thousands of buy-side and sell-side professionals on this very question. Below, we round up the results from the US, Europe and Asia-Pacific.

In the US and Europe, we asked investors and analysts to say what is missing or hard to find in their experience. In both regions, web conferences – and associated materials like transcripts – get the most mentions, followed by archive information. But many companies appear to be nailing this website thing: more than a third of respondents in both regions say they can find everything they want.

In Asia we posed a slightly different question, as many companies are still in the early stages of developing their IR websites: what do you most want to see? Again, web conferences come out top, with a breakdown of quarterly sales numbers in second place. In third place, notably, respondents cite speed rather than content, calling for faster and more frequent updates.

 How can the IR website being improved?

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Upcoming events

  • Briefing – Are investors finding your IR content in AI?
    Wednesday, December 17, 2025

    Briefing – Are investors finding your IR content in AI?

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…

    Online
  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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Andy White, Freelance WordPress Developer London