Video: Bringing artificial intelligence to IR

This IR Magazine interview explores how artificial intelligence, including machine learning and natural language processing, is affecting investor relations. Darrell Heaps, founder and CEO of Q4, a market intelligence and investor engagement firm based in Toronto, is joined by Adam Frederick, Q4’s senior vice president, intelligence.

Frederick also covered the topic in a recent webinar with Matt Danziger, director of IR at LinkedIn.

Look for part two of the video interview, in which Heaps and Frederick discuss the consumerization of IR teamwork.

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Thursday, March 12, 2026

Forum – AI & Technology Europe

About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

London, UK

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Tuesday, March 17, 2026

Briefing – The story behind the story: how IR teams prepare for volatile periods

In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a tumultuous 12 months in the markets, 2026 appears poised to be dominated by the same macroeconomic factors that defined 2025. The ongoing impacts…

Online

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Thursday, March 19, 2026

Think Tank – West Coast

Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

Palo Alto, US

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