IR at cannabis companies: A budding industry

Investor relations in the cannabis sector is unique. IR professionals have to contend with large retail investor bases, volatile stock prices, high demand for information and transparency, all while often working with executives with limited public markets experience. In this best practice guide from IR Magazine, we explore the rigors of running an IR program at a cannabis company, in addition to the many exciting potential opportunities of working in such a volatile sector. In this guide we will cover:

  • The value of investor relations
  • The makeup of shareholder bases
  • The pressure to put out regular news releases
  • Investors’ outlook on the sector
  • The legal outlook for the sector

Hear from IR professionals at some of largest and fastest-growing cannabis companies in the world, as well as some of the sector’s most prominent advisors.

Click here to read the full report.

Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Briefing – The story behind the story: how IR teams prepare for volatile periods
    Tuesday, March 17, 2026

    Briefing – The story behind the story: how IR teams prepare for volatile periods

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a tumultuous 12 months in the markets, 2026 appears poised to be dominated by the same macroeconomic factors that defined 2025. The ongoing impacts…

    Online
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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