Wednesday Winner: A legacy brand’s journey to relist

Hanger has had many ups and downs since it was founded in 1861. But when Seth Frank joined as vice president of treasury and investor relations in 2018, the company had fallen from grace.

Between 2014 and 2016, the company detected accounting errors that led to delayed filings and ultimately a delisting from the NYSE in 2016. The stock price crashed and much of the board of directors as well as the financial leadership and accounting organization were ultimately replaced.

Frank joined in 2018 as the company was beginning to get on top of its reporting and processes again. What followed was 12 months of restating backdated financials and annual reports, several rounds of roadshows (for what Frank calls a ‘zero capital-raise IPO’) and a campaign to rebuild the credibility of the brand.

In this video, Frank – whose work was recognized with the best investor engagement award at the IR Magazine Awards – Small Cap US last year – talks about the journey he went on with his management team, how they worked to re-establish the trust of their analysts and investors and how the IR program has evolved since Covid-19.

This is the eighth episode in our new socially distanced video series, where we profile award winners from around the world. If there’s a particular award winner or award category you would like to see profiled, please email [email protected].

 

 

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    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
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    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

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    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

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