Canadian Tire Corporation appoints new head of IR

Canadian Tire Corporation has appointed Karen Keyes as its new head of investor relations. Keyes succeeds Lisa Greatrix, who will stay with the company as an adviser and to assist with the transition ahead of her retirement this year.

Keyes reports into Gregory Craig, Canadian Tire’s executive vice president and chief financial officer, and leads an IR team of 2.5 people. She joined just before the company’s most recent earnings announcement on February 18.

Keyes brings experience of working senior IR roles in both the UK and Canada. She has led IR functions at Aimia, Marconi and Logica, which is now part of CGI. She most recently worked as the principal of Keyes Principals.

Greatrix will leave Canadian Tire later this year, having run the IR function for the last 14 years. For the last six years she has served as the senior vice president of company performance effectiveness and investor relations.

Upcoming events

  • Briefing – The story behind the story: how IR teams prepare for volatile periods
    Tuesday, March 17, 2026

    Briefing – The story behind the story: how IR teams prepare for volatile periods

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a tumultuous 12 months in the markets, 2026 appears poised to be dominated by the same macroeconomic factors that defined 2025. The ongoing impacts…

    Online
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

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