Zeta hires IR lead from Twitter

Cloud-based marketing technology company Zeta has appointed Cherryl Valenzuela as its new senior vice president of investor relations, effective immediately.

In her new role, Valenzuela will run Zeta’s IR function and report into Chris Greiner, the company’s chief financial officer.

Valenzuela most recently served as the director of investor relations at Twitter, where she worked for more than six years. She started her career as an analyst, working at Goldman Sachs, Merrill Lynch, Gartner and McKinsey & Company, before making the switch to investor relations in 2007.

Since then, she has held IR roles at JDS Uniphase and Informatica. She currently serves on the board of NIRI national.

‘We are thrilled to welcome a deeply experienced and respected investor relations professional to Zeta,’ says David Steinberg, co-founder, chairman and CEO, in a press release. ‘As an industry leader in her field, particularly within the technology sector, Cherryl will be instrumental in communicating our story as we continue on our mission to enable enterprises to acquire, grow, and retain customers with our cloud-based marketing technology.’

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