The CFO: ‘Our ultimate mission is the protection of lives’, says finance chief of Japan’s Weathernews Inc

Masanori Yoshitake talks weather, climate and society, ramping up IR and taking investors from a financial return to an emotional one

If you live in a typhoon-risk zone, your storm intensity information – and alerts – might come from Weathernews Inc, the Tokyo-listed, global weather prediction and warning company. If you’re working at sea and know there’s a storm coming, you might be advised to shelter or drift in a safe place via an alert from Weathernews. Though a publicly listed company with a duty to shareholders, it also takes it social responsibility seriously . . .

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Andy White, Freelance WordPress Developer London