Jeff Baker, Paysign CFO talks about why he likes to keep a tight rein on IR, how he uses external support and why his sell-side experience influences his work
Paysign, the Nasdaq-listed financial technology company that provides prepaid card programs, digital banking services and integrated payment processing, has both an easy-to-tell story and a more complex side.
Jeff Baker, finance chief at the Nasdaq Capital Market-listed firm, says he does the most investor education around the latter aspect. The differences between the company’s plasma collection and copay sides are just one part of our latest deep dive conversation for The CFO series.
Below, Baker also discusses his approach to shareholder communication as CFO and investor relations lead, how AI is shaping his messaging to the Street and why he treats all analysts equally – regardless of how they rate the company.
Enjoy access to this and more – for free!
Log in or create your free My IR – Essentials account to:
- Get access to 3 free IR deep dives
- More than 100 pieces of insight, plus our exclusive CFO interviews
- Save favorites and get personalized content on your dashboard
- Enjoy 10% off all IR forums
