IR is not simply a subdivision of PR. ‘It requires a different range of skills, especially a keen awareness of financial issues and business strategy,’ explains Marisa Jacobs, vice president of investor relations and corporate communications at Covanta Energy.
As a result, it is important that the prospective IR professional learn as much about business, strategic planning and financial issues as possible.
Jacobs adds that, in an ever-evolving sector, it is crucial to keep up with current events and developments in financial markets.
